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Update to Business Categories in Google Search

By June 21, 2018February 4th, 2019No Comments
Google business categories

In the following article from Search Engine Roundtable, a new update to Google’s search display is revealed…

Google Local Pack Shows Query Dependent Dynamic Business Categories

by Barry Schwartz


Google is now dynamically changing the service or business category they show in the local pack next to a business based on the user entered query in the search box. So for example, if you search for [software development] versus [web development], you will see a different business category listed next to my business name in the local pack.

Here is a screen shot of Google showing “software company” next to my business name for my company in the local pack:

Here is Google showing “website designer” when I changed the query slightly:

Oh, and we also come up for “internet marketing service”:

Sergey Alakov said previously Google only showed the primary category despite the query used.

*All images from Search Engine Roundtable

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