If you are not already expanding brand awareness on Amazon, it may be time to get started. Since the launch of the Amazon Advertising Platform (AAP) and Amazon Marketing Services (AMS), Amazon’s customer base has only continued to grow. In fact, there are over 100 million global Amazon Prime users right now!
Amazon takes a data-driven approach to reach and optimize automotive audiences. With Amazon Automotive Campaigns you can target consumers by vehicle ownership, the purchase of parts and accessories via Amazon Garage, views of Amazon automotive websites, and Amazon Vehicle Audiences. More and more consumers are turning to Amazon as a one-stop-shop for groceries, clothing, furniture, cleaning supplies, and more, so it shouldn’t come as much of a surprise that they are willing to use the site to shop for cars and parts.
You can also decide if you want to display your Image or Video ads exclusively to those using the Amazon Fire Tablet and Fire Stick, as well as across Amazon and their very own Publisher Network. Since this is a relatively new field for digital advertising and shoppers, it may take some experimentation to see which avenues provide the highest level of quality leads.
Get ahead of the game with our Amazon Digital Advertising Package. We’ll set up campaigns, manage spend, and use our advanced reporting tools to help you optimize your presence on this expanding market. Navigating all that Amazon advertising and marketing has to offer is easy with the help of our experts.