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midsize sedan Archives - Dealer eProcess

Kia Super Bowl Ad imageFeatured

How Good Was the Kia Super Bowl Ad?

For marketers and dealers, funny is not the objective of the ad. It needs to achieve a critical marketing objective contributing to the sale of more vehicles than would otherwise have been the case. On that score, this year’s Super Bowl ad for Kia will likely be remembered as a…
Dealer eProcess
February 10, 2016