marketing technology Archives - Dealer eProcess

customer dataFeaturedIn the News

Using Customer Data Wisely

  There's a fine line between providing a personalized customer experience and being creepy. As this article from Digital Dealer points out, you want to exercise discretion when using customer data or the result may end up turning them away. When Using Customer Data, Don’t Be Creepy! -by Sara Callahan…
January 10, 2018