hireology Archives - Dealer eProcess

Hireology: Don't Confuse Distribution and Advertising previewFeatured

Hireology: Don’t Confuse Distribution and Advertising

In the early years of automotive internet, nearly everyone looked at the internet as a new advertising medium. The general comparisons were to television, radio, and newspaper. Over the years, savvy marketers came to distinguish between digital advertising and online assets, like the dealer’s website, which function more as an…
Dealer eProcess
April 12, 2016