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Kia Dealer News: Merchandising the 2016 Kia Optima

Optima is the bread and butter of many Kia dealer inventories. Despite the heavy competition in the midsize car segment, the Optima still accounts for more than one in four Kia dealer sales, and the 2016 is off to a great start. This first model year of the fourth-generation Optima…
Dealer eProcess
December 3, 2015