Vehicle trade-in is a valuable opportunity for both the customer and dealership, but not all trade-in tools are created equal! Here at Dealer eProcess, we are proud to feature an industry-leading Trade-In Tool. This trade-in platform generates high-quality leads by providing an easy-to-navigate user experience.
Fast, High-Quality Leads
Time is valuable and many customers don’t want to bother with extensive forms. We have streamlined the process so that it only takes a few seconds to add the necessary information and hit submit. Utilizing Google-like predictive search functionality, there’s no lengthy typing or clicking needed. They’ll save time and you’ll get leads! Customers can also choose to upload videos and pictures of their vehicle along with answering optional questions about the car’s condition for a more detailed valuation. And, thanks to the customizable appraisal values powered by NADAguides or Black Book Values, dealers get to decide how aggressive they want the estimated trade-in value to be, even down to a specific trim level.
We know that quality is as important as quantity when it comes to website leads, which is why our trade-in tool platform gets the information dealers really need to help close a deal. The leads are sent directly to the CRM for quick access and robust reporting data is always available via the dashboard. Small details can have a big impact, so we made sure our Trade-In Tool uses OEM compliant designs and is fully responsive across all devices. Regardless of the dealership’s make or the screen that the customer is using, the tool is ready for action. It’s also available to any website provider with the lead data able to be sent to any CRM.
Our tool is the only trade-in platform in the industry that has integration with soft pull technology companies to allow for pre-approval and pre-qualification. Thanks to the connection, the customer won’t need to add a SS# or a DOB, but the dealer will be able to get in-depth information about the consumer to assist in the process. Within the lead, the dealer can check the customer’s current credit score, vehicle payment, APR, the original term of the loan, and much, much more.
Integrated Inventory and Finance
Generating a crucial closing piece to the whole process is the Integrated Dealer Inventory. Now that they have their trade value and pre-approval rate, the customer can browse through the updated inventory showcase to find their replacement vehicle with ease. Using state-of-the-art technology, our Trade-In Tool can connect to any inventory provider and show real-time pricing in addition to in-stock options. Adding yet another level of motivation for the customer are the manufacturer incentives. Customers want to know they are getting a great deal, so why wait until they are in the dealership to let them know about the offers that apply to the replacement vehicle of their choice? They’ll immediately see the best and lowest APR, highest cash back available, and additional finance programs. Now, all the customer needs to do is head to the dealership and sign the paperwork!