MAZDA CERTIFIED FIXED OPS DIGITAL MARKETING PROGRAM

Paid Search

Let us turn your service bay and parts department into an unstoppable force! Our proprietary advertising system generates ads for not only all your services but for the models your dealership services as well!

That means the ad served is the ad that fits their needs, which reduces the frequency of unwanted and unqualified clicks. This keeps your SEM costs down and your conversion rates up, and sets us apart from other SEM vendors.

Results screen with paid search listing for Mazda

Remarketing

Look BIG to every shopper who visits your website. We will create and serve ads that will follow your prospects around the web’s most popular sites after they visit yours. We’ll display engaging messages based on their exact activity on your site. Remarketing is one of the most cost-effective ways to spread brand awareness amongst your target market and stay on the customer’s mind.

Mazda remarketing banner ad

Social Media Advertising

Facebook is one of the most powerful and cost-effective advertising channels for automotive with over 2 billion active users. Facebook ads are a valuable tool because the varying ad types can be used to target potential customers.

Mazda social media service special ad

YouTube TrueView Advertising

With over 90% of 25-54 year olds using YouTube everyday, TrueView Advertising is one of the best ways to increase your brand awareness. Whether remarketing or targeting in-market audiences, campaigns are cost effective and you can add a custom Call-To-Action button to prompt viewers to visit your website.

Mazda video ad displayed in YouTube video player

generic landscape icon depicting mountains with sun above

Display Advertising

Whether you want a campaign designed for dealership branding, or something event-driven or model specific, we can do it. We’ll design and place a targeted digital ad on hundreds of websites, and unlike traditional media, your prospects are only a click away from visiting you. You will find this to be a more cost-effective way of advertising, with a proven ROI.

Google Posts

Google Posts are an inexpensive way to put a vivid image of your store and your offers on the front page of Google. Posts allows you to place scrolling banners just under your Google My Business listing. These banners are managed and can be rotated and changed as needed to ensure your messaging is always relevant and gives you the most visibility on Google.

It also allows the posting of coupons, giving you the ability to have your special offers and promos on the first page of Google every time. The utilization of Google Posts helps give you an SEO boost and adds value to your Google My Business page listing.

Google Post for Mazda displayed on phone screen

AMAZON ADVERTISING

  • Target Amazon Shoppers In-Market For Your Brand’s Products
  • Access to 12.6 Million Amazon Shoppers Likely To Buy A Vehicle In The Next 6 Months
  • Data-Driven Audiences Based On Ownership Data & Amazon Site Traffic
  • Measureable Results Via Google Analytics, DEP Dashboard, & CARoi

Mazda ad displayed within Amazon home page layout on phone screen

WAZE Advertising

WAZE is a map/navigation app used by over 90 million consumers in the US. Every minute, there are over 7 navigations to car dealers and every 5 minutes, over 56 searches for vehicle service centers on the app. If you don’t take advantage, you run the risk of having your customers get directed to your competitors’ service lanes, instead of your own.

With WAZE Advertising, you have multiple opportunities to put your brand in front of consumers at the moment they’re looking to drive to someone’s lot.

Waze ads for Mazda displayed on several phone screens