Your website is your dealership’s first impression to all the shoppers in your market, so you better make it a good one. At Dealer eProcess, we create website designs that not only look spectacular, but use data-driven design components that allow us to make the highest converting website platform out there. Our sites are lightning fast, mobile first, and built to convert!

Kia websites displayed on various device screens

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Google has trained the world on how to easily search for anything they’re looking for, and we feel that your website should offer the same familiar experience. With our real-time site search, customers type in what they’re looking for and the site automatically presents them with any website content that matches their search.

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Google rewards sites that are SSL secure with higher search rankings. Plus, it’s always important to secure your customers’ information on your platform. SSL secure sites keep your customers’ data secure and gives Google a reason to rank your site higher in search!


With DEP’s Mega Menus, website navigation is quick and easy. Within this complete menu system, customers can find everything from full inventory listings to parts and service coupons.

The customer never has to dig into your site to find the content they’re looking for because our Mega Menus bring it straight to them. Plus, by incorporating more relevant website content into the menu bar, Google gives your site more authority than ever before.

Mega Menu image from Kia website

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Apple & Google Integration

Most people open up their smartphone before they even get out of bed in the morning, so it’s crucial for your website to integrate with this technology. Apple and Google integration can send everything from directions to coupons straight to the native apps on your customers’ phones.


With today’s shoppers using their mobile devices to shop for cars, the number of pages a customer views on a website is lower. This means your customers are less likely to get past the SRP. Because of this, your SRP has to have as much functionality as possible in order to convert more of your web traffic. This is why we built our SRP to be the most functional and robust in the industry.

  • All Vehicle Photos & Max Photo Size
  • Video Integration
  • Custom Pricing Display
  • Lease/Purchase Payments
  • Pricing Calculations with Disclaimers
  • Monthly Payments
  • Custom Call-to-Action Buttons
  • Price Drop Alerts
  • One Minute ePrice
  • Price Unlock
  • Detailed Vehicle Info & Comments
  • Side-by-Side Comparison
  • Window Stickers & Brochures
  • 3rd Party Integrations
Kia SRP list view Kia SRP grid view


For the customer that wants to take a closer look at a vehicle on your site, we’ve developed the industry’s most complete Vehicle Details Page (VDP). A shopper on the VDP is looking for information beyond the basic “VIN details” of that car.

  • 4K Photos with Hot Spots & Hyper Zoom
  • Vehicle Inventory Videos
  • 360° Interior & Exterior Views
  • Vehicle Details & Installed Options
  • Unlimited Customizable Pricing Fields
  • Automated Incentives, Rebates, & Specials
  • Lease/Purchase Payments
  • Trade-In Evaluation
  • Price Drop Alerts & One Minute ePrice
  • Price Unlock
  • Owner’s Manuals
  • Window Stickers & Brochures
  • NHTSA Safety Crash-Test Ratings
  • Green Score Ratings
  • Vehicle Awards & Accolades
Kia VDP screen Kia VDPxL screen shows large detail photos of Kia vehicle

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Hi-Res Images with Hot Spots and Hyper Zoom

Customers now have the ability to zoom into your hi-res vehicle images for an even more detailed view of the vehicles on your lot. With DEP exclusive Hot Spots, we can layover vehicle info on your photos. Now, customers can truly experience your inventory directly on your website.

The Industry’s Most Robust Dashboard

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All of your stats. All in one place. The InSites1 Dashboard compiles data from Google Analytics as well as directly from your website so that you can easily analyze leads, visitors, page views, paid search, vehicle sales, gross profit, and much more. Break down your data month-by-month or analyze year-over-year.

View the Dashboard
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Leads are everything but do you know everything about your leads? Such as whether they’re coming from a desktop, tablet, or mobile device? Which CTAs on your site are performing best? Which third parties aren’t making the cut when it comes to conversions? The more you know about your customers before they walk through door, the better their experience will be. You can even dive into a potential customer’s click path to see what other vehicles they have been eyeing on your site.

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Tired of putting together monthly reports? The Dealer Report within dashboard does all of the work for you. Each month, you’ll be able to take a quick peek at unique visitors, bounce rate, page views, average time on site, and much more. Just click the print button in the top right corner and you’re ready for your end of the month meeting!

View the Dealer Report
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Price Manager

Memorial Day Sale? Model Year End Sale? Advertise it directly on the SRP and VDP with a Vehicle Specials Rule without even needing to change the price of the vehicle. Or Easily create pricing rules and discounts that can be as specific as the VIN # or as generic as the model year with our specific and multi-vehicle rules. You can also add rebates, lease offers, and customizable disclaimers with the click of a button.

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The Inventory tabs lets you easily search through all of your inventory, remove vehicles from your site instantly, and add custom vehicle descriptions. This tab also tells you vital information about your inventory including where your feed is coming from and what price manager rule the vehicles fall under.

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Create service and parts coupons, add banners to your homepage, and upload YouTube videos directly to your website’s video gallery. You can also store dealership creative in the Image Manager so that you can easily access it whenever you want to update your site.

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The Mega Menu Editor provides dealers with the tool they need to take control of the look, feel, and experience of the website mega menus. Dealers can decide which make and models to display in the mega menu’s, which icons to display, and how they want to scale the content within each grouping. Want to focus on a service promotion? You can choose to display service coupons more prominently within the mega menu.

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Dealer eProcess developed the first customizable Vehicle Details Page (VDP) in to automotive industry in order to solve a problem for most dealers: choice and flexibility. The custom VDP editor uses a drag-and-drop interface to give dealers to option to customize and rearrange VDP elements.

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Page Builder

Building pages have never been more simple! When utilizing DEP’s page builder you’ll be able to select multiple widgets like HTML, Images, Coupons, Forms, Inventory and much more! Also when using page builder it will allow you to clone page templates, all you need to do it update images and text and URL structure and you will have a brand new page!

Website Personalization

website personalization shown with custom screen views for several website visitors

Website personalization is commonplace for all major ecommerce sites out there, so it needs to be a part of your dealership’s website. Customers these days want your site to bring them the content they’re looking for, not the other way around.

DEP’s Website Personalization Engine gives your customers the “Amazon experience” by bringing the most relevant content to every shopper whenever they visit your site.


The Smart Search bar prompts each customer to continue researching the vehicles they’ve shown the most interest in.


If the visitor recently bought a car from you, homepage content will switch to focus on service offerings.


Each customer sees banners custom-tailored their needs and interests.


Your homepage becomes a video gallery of all the vehicles the customer is currently viewing, giving them quick access to those vehicles.


Your website model scroller gives the customer one-click access to the models they’ve viewed on your site.


The chat box will show info and prompts regarding specific vehicles the customer has shown interest in.



With our logic-based DriveCentive platform, offers can be strategically placed in front of the right customers to give them that final push needed to get them into your showroom.

Based on data, such as where a car shopper is located geographically or how many times have they been to the website, a targeted offer will automatically be offered to them. No more waiting for gift card redemptions, simply fill out the personalized offer and the dealer receives a high-quality lead directly to their CRM.

Kia DriveCentive screen


The eAutoAppraise trade-in tool is consistently the top converting lead form on our dealers’ sites, and it’s easy to see why. By utilizing the power of KBB or NADA Guides, you can give consumers an exact valuation for their vehicle in a matter of seconds!


eCreditApp Lite

Are your finance leads down? It’s probably because you’re finance application is too complicated. But with eCreditApp, you’ll get more leads than you ever have before because it’s simple and to the point. Consumers love it, and you will too!

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AutoBot features artificial intelligence that conducts a conversation on behalf of the dealer. Answers are programmable ahead of time so dealers can ensure both consistency and accuracy with the responses. With DEP’s AutoBot, you have the potential to reach customers more efficiently, with high levels of customer engagement.

Co-Managed AutoBot with Texting

Artificial intelligence conducts a conversation on behalf of the dealer while allowing dealership personnel to jump into the conversation at anytime to take over. (Facebook Messenger & Marketplace Chats Included)

Dealer Managed Chat

Chat has been a huge piece of website lead generation for years, and it’s not going away any time soon. Our Dealer Managed Chat platform puts you in charge of the conversation with consumers, allowing you to easily manage chats, send links to consumers, and get them to walk into the showroom! (Facebook Messenger & Marketplace Chats Included)

Co-Managed Chat with Texting

DEP manages all chats 24/7/365 on behalf of the dealership. You can watch chats happen in real time while having the ability to jump in and take over the conversation from our trained live chat agents. This style of chat allows you to have the best of both worlds and complete live chat coverage. (Facebook Messenger & Marketplace Chats Included)

Dealer Managed Texting

Two-way texting allows your customers to initiate an SMS text message directly with your dealership personnel. Efficiently track all messages, improve customer satisfaction, and increase response rates within your dealership.


SARA – The Industry’s Best Digital Retailing Tool











SARA screen showing Kia vehicle


  • Consumer Path Entry Points
  • CRM Integration
  • Time Saved at the Dealership
  • eCreditApp FREE
  • eAutoAppraise FREE
  • Social Media Sign-in
  • Payment Customization
  • Customizable Questions
  • Any Website Provider
  • Responsive Platform
  • OEM Compliant Themes
  • Available in Spanish


Generating high quality, tiered credit leads has never been easier than with the eCreditApp. The eCreditApp plugs into any dealer’s website and features a quick 3-step process. It does not require customers to enter their Social Security # or DOB, resulting in max conversion opportunity. Dealers can choose to pre-screen customers in real-time resulting in soft-pull data being delivered to the CRM of their choice.

Local SEO and Reputation Management

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According to Google, content is a top ranking factor. Most dealers simply don’t have the time or resources to be adding relevant, original content to their site on a regular basis. We ensure they get customized articles uploaded on their site every month. From new vehicle overviews and model comparisons, to service and finance information, we create engaging content that covers all aspects of your dealership!

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Improving your on-site optimization starts by creating relevant and consistent content. You then need to monitor the performance and impact that content has within search engine results. Identifying that impact starts by tracking your rankings for specific target keywords. Our Keyword Ranking Report includes metrics such as your average position, position fluctuation and top 10 keywords across all major search engines, all locations and all devices.

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There are hundreds of online directories. Consistency across all of them is necessary to build authority with search engines, which ultimately leads to better rankings. However, monitoring and managing all directories to ensure business info (i.e. name, phone, address, hours, etc.) is consistent and accurate can be difficult and time consuming. Local Listing Management, powered by Dealer Watch, keeps all your online business listings up-to-date for you.

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Search Engines are taking into account the amount of quality, positive reviews your dealership accumulates. Maintaining your online reputation is necessary not only from an SEO perspective but can significantly impact your revenue stream. Our Reputation Management platform, powered by Dealer Watch, allows dealers to seamlessly monitor online reviews and social media mentions to ensure a positive brand identity is represented.

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‘Used Cars’ is the most searched term for the automotive industry and the most difficult search term to win organically, which is why the top positions are held by large automotive portals thanks to their size and inventory. The strategy behind the Used Cars Network is to drive more local traffic to your website coming from ‘used car’ searches and give an additional platform on which to showcase your used car inventory.

Parts Catalog

Parts websites have dominated this massive ecommerce segment for years, but now the tables have turned. Parts Catalog lets shoppers quickly find the parts they need and order them directly on your site from any device.

Now you can gain a bigger piece of the multi-billion dollar OEM parts segment and generate more cash for your store.

Parts Catalog screen for Kia website