KIA CERTIFIED DIGITAL MARKETING PROGRAM

Take your digital strategy to the next level with our Kia Approved solutions and drive more customers to your website. Our award-winning platform is a unique blend of data and automation, designed to provide our Digital Marketing experts with the tools they need to make programmatic decisions with your data. Whether it’s Google, Facebook, or Bing, target and engage the right shoppers to grow your market share with intelligent, cross-channel marketing campaigns and dominate your market.

CORE PACKAGE   $689/mo

Dynamic Paid Search

Let us turn your own vehicle inventory into an unstoppable force of inventory-specific ads! Our proprietary dynamic inventory-based advertising system syncs up flawlessly with your inventory database, and generates ads for each specific vehicle on your lot.

That means the ad served is the ad that fits their needs, which reduces the frequency of unwanted and unqualified clicks. This keeps your SEM costs down and your conversion rates up, and sets us apart from other SEM vendors.

Dynamic Paid Search listing for Kia search

Market Protection & Geo/Local Campaigns

Target your competition, dominate your area, and protect your brand with our Custom Foundation Search Campaigns. Using your dealership’s unique selling proposition, we will create an ad campaign that targets real car buyers in your area, and force them to visit your showroom before anyone else’s! Our strategy gives you the ability to force your competition as far off of the page as possible so that you are the only dealer the customer sees.

Our advanced geo-targeting also allows us to not only dominate your home base, but gives you the option to spread your influence to areas where you can gain more market share. These campaigns are a crucial part of a strong marketing plan, and will allow you to remain in front of the competition no matter where the customer’s searching!

local Kia dealer search listing

Dynamic Lease & Offer Landing Pages

DEP customers don’t ever have to worry about missing out on the opportunity to present a user with the best manufacturer incentives available. The platform consists of both dynamically generated ads on Google and Bing, and dynamically generated landing pages that contain all of the information about these offers that consumers could possibly want.

Lease offer screen for Kia vehicle

SIGNATURE PACKAGE   $1,139/mo

Dynamic Inventory Based Remarketing

Our dynamic remarketing system will take the vehicle images that customers specifically viewed on the dealer’s site, and use those images to create remarketing banners to continue to advertise to the customer as they browse other websites to draw them back to the dealer’s site.

Dynamic Inventory Remarketing ad features a used Kia vehicle

Banner Creation

Whether you want a campaign designed for dealership branding, or something event-driven or model specific, we can do it.

banner ad for Kia vehicle

GOLD PACKAGE   $1,489/mo

generic landscape icon depicting mountains with sun above

Display Advertising

Whether you want a campaign designed for dealership branding, or something event-driven or model specific, we can do it. We’ll design and place a targeted digital ad on hundreds of websites, and unlike traditional media, your prospects are only a click away from visiting you. You will find this to be a more cost-effective way of advertising, with a proven ROI.

Dynamic Inventory Facebook Advertising

Target users after they visit your website with VDP Remarketing. This low funnel campaign will show vehicles images to shoppers on their Facebook News Feeds, Instagram Feeds and more after viewing a VDP page on your website.

Dynamic Inventory Facebook ad

DMS Targeting/Forecasting with Heatmapping

How do you know if your digital marketing dollars are being spent in the right locations? This system will map paid search spend vs. actual sales to find out where your money is being spent most effectively. This way, we can adjust targeting and bidding strategies to the areas in your market that produce the most sales. This means your money gets spent better, and your ROI goes up.

heatmap shows paid search against actual sales for geographic area

CARoi

We pull in all website and digital marketing data and match it to all DMS sales activity, providing a report that shows dealers what IS, and IS NOT helping sell cars. Tying together both online and offline data, 3rd party vendors, and more, we are able to give the exact formula of what produces the best results.

CARoi dashboard screen

Add-On Packages

Package A

$349

• Used Car Custom & Dynamic Search Marketing

• Dynamic Inventory Facebook Advertising

• Display Advertising Banner Creation
(1 Additional Set/mo)

Package B

$549

• Used Car Custom & Dynamic Search Marketing

• Dynamic Inventory Facebook Advertising

• Display Advertising Banner Creation
(2 Additional Set/mo)

Package C

$749

• Used Car Custom & Dynamic Search Marketing

• Dynamic Inventory Facebook Advertising

• Display Advertising Banner Creation
(3 Additional Set/mo)

• Service & Parts Custom Search Marketing

• Service & Parts Remarketing

• Service & Parts Display Advertising

A La Carte Add-Ons

Google Posts

Google Posts is an inexpensive way to put your dealership on the front page of Google. Posts allows you to place scrolling banners just under your Google My Business listing. These can be rotated and changed as needed to ensure your messaging is relevant and giving you the most visibility.

It also allows coupon posting, giving you the ability to have your offers and promos on the first page of Google. Posts helps give you an SEO boost and adds value to your Google My Business page listing.

Google Post for Kia dealership displayed on phone screen

WAZE Advertising

WAZE is a navigation app used by over 90 million consumers in the US. Every minute, there are over 7 navigations to car dealers and every 5 minutes, over 56 searches for service centers. If you don’t take advantage, you run the risk of having customers directed to your competitors instead of you. With WAZE Advertising, you put your brand in front of consumers at the moment they’re looking to drive to someone’s lot.

WAZE ads for Kia displayed on three phone screens