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The Increased Importance of Dealer Sites in New-Vehicle Shopping

By May 6, 2014April 24th, 2020No Comments

For the first time ever, more Automotive Internet Users visit dealer sites than independent sites like and The importance of dealership websites for new-vehicle shopping increased 3.5 fold over the past 15 years, with the biggest jump occurring over the last year. Changes in consumer behavior lead the list of reasons why dealership websites have grown dramatically in importance. The rapid shift to mobile sends shoppers deeper into the purchase process online, even while in the store. Additionally, advances in digital marketing are proving more cost effective, allowing dealers to attract more shoppers to their site for the relevant inventory in their stores.

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About the Author
Dennis Galbraith is the Chief Marketing Officer at Dealer eProcess. He is the author of two books, Sales Integration and Online Vehicle Merchandising, and is working on a third to be released in January 2015. Dennis built and sold two companies serving auto dealers, ran the Automotive Internet division of J.D. Power, was a Vice President for, and helped start internet 20 groups in the U.S. and Canada while the Head of Business Intelligence for Dealers at DrivingSales. He enjoys presenting to dealer groups and 20 groups across North America. Dennis is a former marketing instructor for NADA University and a former graduate level marketing instructor for Embry-Riddle Aeronautical University. Dennis can be reached at

About Dealer eProcess
Dealer eProcess was the first website provider to offer dealers an Adaptive or Responsive Website Design. Today, hundreds of dealers benefit from our superior platform with the same website content in the right format regardless of the shopper’s device. Operating across Canada, the United States, and Mexico, Dealer eProcess offers an integrated suite of products with each product and service designed to be best in class. They need to be, because Dealer eProcess rejects the walled-garden approach and integrates with virtually every provider, partners and competitors. Products include everything from SEM and chat to specialty websites, an assisted service scheduler, and an assisted pre-approval system. For more information, call (877) 551-2555 or visit