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Certified
Digital Marketing
Program

Honda Certified Digital Marketing Program

Take your digital strategy to the next level with our Honda approved solutions and drive more customers to your website. Our award-winning platform is a unique blend of data and automation, designed to provide our Digital Marketing experts with the tools they need to make programmatic decisions with your data. Whether it’s Google, Facebook, Bing, or even now Amazon, target and engage the right shoppers to grow your market share with intelligent, cross-channel marketing campaigns and dominate your market.

Sport Package

Dynamic Inventory Based Search Marketing

Let us turn your own vehicle inventory into an unstoppable force of inventory-specific ads! Our proprietary dynamic inventory-based advertising system syncs up flawlessly with your inventory database, and generates ads for each specific vehicle on your lot.

That means the ad served is the ad that fits their needs, which reduces the frequency of unwanted and unqualified clicks. This keeps your SEM costs down and your conversion rates up, and sets us apart from other SEM vendors.

Honda Dynamic Inventory Search Marketing screen image

Market Protection & Geo/Local Campaigns

Target your competition, dominate your area, and protect your brand with our Custom Foundation Search Campaigns. Using your dealership’s unique selling proposition, we will create an ad campaign that targets real car buyers in your area, and force them to visit your showroom before anyone else’s! Our strategy gives you the ability to force your competition as far off of the page as possible so that you are the only dealer the customer sees.

Our advanced geo-targeting also allows us to not only dominate your home base, but gives you the option to spread your influence to areas where you can gain more market share. These campaigns are a crucial part of a strong marketing plan, and will allow you to remain in front of the competition no matter where the customer’s searching!

Honda Geolocation Campaign screen image

Dynamic Inventory Based Remarketing

Our dynamic remarketing system will take the vehicle images that customers specifically viewed on the dealer’s site, and use those images to create remarketing banners to continue to advertise to the customer as they browse other websites to draw them back to the dealer’s site.

dynamic inventory remarketing banner ad image

Touring Package

Dynamic Inventory Facebook Advertising

Target users after they visit your website. This low funnel campaign will show vehicles to shoppers on their Facebook after they viewed a VDP on your site.

dynamic inventory Facebook ad featuring Honda Civic

Facebook Lead Generation Campaigns

Customers can take action on interested vehicles without ever leaving the app. They simply fill out their name, email and phone number and continue scrolling while our platform sends leads directly to your CRM.

Facebook lead generator ad and lead form shown on phone screens

YouTube TrueView Video Advertising

With over 90% of 25-54 year olds watching YouTube everyday, YouTube for Action Advertising is one of the best ways to increase awareness for your brand. Whether remarketing or targeting an in-market audience, you can effectively display your advertising message to your ideal shopper.

YouTube for Action campaigns are cost effective and also allow you to add a custom Call-To-Action button to entice shoppers to come visit your website after they watch your video.

YouTube ad featuring 2020 Honda Pilot

A La Carte

CARoi

We pull in all website and digital marketing data and match it to all DMS sales activity, providing a report that shows dealers what IS, and IS NOT helping sell cars. Tying together both online and offline data, 3rd party vendors, and more, we are able to give the exact formula of what produces the best results.

CARoi dashboard screen for Honda website

generic media icon depicting mountains and sun, Honda blue

Display Advertising

Whether you want a campaign designed for dealership branding, or something event-driven or model specific, we can do it. We’ll design and place a targeted digital ad on hundreds of websites, and unlike traditional media, your prospects are only a click away from visiting you. You will find this to be a more cost-effective way of advertising, with a proven ROI.

Google Posts

Google Posts are an inexpensive way to put your offers on the front page of Google. Posts allows you to place scrolling banners just under your Google My Business listing. These banners are managed and can be changed as needed to ensure your messaging is always relevant and giving you the most visibility on Google.

The utilization of Google Posts helps give you an SEO boost and adds value to your Google My Business page listing.

Google Posts ad featuring Honda CR-V LX

Service & Parts Campaigns

Our Parts and Service digital marketing system is built around three core marketing principles:

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Flexibility

Customized marketing solutions crafted to fill your service lanes with customers

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Technology

A precise, data-driven system managed by Certified Marketing Professionals

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Transparency

With full account access, you see every dollar spent, leading to the highest levels of performance

WAZE Advertising

WAZE is a map/navigation app used by over 90 million consumers in the US. Every minute, there are over 7 navigations to car dealers and every 5 minutes, over 56 searches for vehicle service centers on the app. If you don’t take advantage, you run the risk of having your customers get directed to your competitors’ showrooms and service lanes, instead of your own.

With WAZE Advertising, you have multiple opportunities to put your brand in front of consumers at the moment they’re looking to drive to someone’s lot.

WAZE screens displayed on three phones side by side

Starter Social Media

Includes VDP Remarketing and your choice of any 2 of the following packages:

Sales Package
  • Specials
  • Lease/APR Specials
  • Brand Awareness
Fixed Ops Package
  • DMS Targeting
  • Specials
Finance Package
  • Special Finance
Video Package
  • Dealer Provided Video Content

Advanced Social Media

Includes VDP Remarketing and ALL of the following packages:

Sales Package
  • Specials
  • Lease/APR Specials
  • Brand Awareness
Fixed Ops Package
  • DMS Targeting
  • Specials
Finance Package
  • Special Finance
Video Package
  • Dealer Provided Video Content

Facebook Marketplace

Facebook Marketplace is become one of the most visited shopping sites in the world with over 2.3 billion monthly active users. With the option to buy and sell items, customers can find dealers’ vehicles by filtering the search feature provided in Marketplace. Filters can include options such as location, category, and price. By sending your inventory to Facebook Marketplace, you are sending your merchandise to one of the largest online shopping networks in the world!

Facebook Marketplace screen displaying several Honda vehicles