Google Mobile Scorecard

By March 1, 2018June 6th, 2018No Comments
mobile scorecard

Report cards are not just for school anymore. Google has released its new Mobile Scorecard, which ranks websites based on page speed from a mobile device. This should come as no surprise since Google has been promoting an emphasis on mobile speed for several years. They have also announced a new tool for translating those page speed grades into estimated dollar amounts.

How Does it Work?

The Mobile Scorecard pulls data from Chrome User Experience to provide both a time for how quickly the site loaded and a ranking number. The ranking is based on Google’s benchmarking data, which is a recommended site loading time of under 5 seconds for all networks and within 3 seconds for 4G connections.

Crucial Features

This data is now more accurate than ever since it finally allows you to select both a country and network speed. Before, all Google speed tests relied on an algorithm that was based on a simulated 3G network. Although roughly 70% of the world is still using 3G, most people in the U.S. are on a 4G network, which results in faster load times. With the options to select a region and network, the data can be specified for where a dealer’s customers are actually located.

Google also paired the Mobile Scorecard up with a feature they are calling the Impact Calculator. With data relative to the style of the website, this feature seems to be a reboot for the short-lived Estimated Visitor Loss feature.

The Benefits

With more precise data and a clean layout, Google’s new Mobile Scorecard adds greater authority to the importance of loading times and levels out the playing field. Being able to see how a site is doing on its own and in comparison to the competition in each specific area is a crucial benefit for dealers and marketing managers alike.

You can find the Mobile Scorecard here.

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