GM IMR Approved Digital Marketing Program

Take your digital strategy to the next level with our GM IMR approved solutions and drive more customers to your website. Our award-winning platform is a unique blend of data and automation, designed to provide our Digital Marketing experts with the tools they need to make programmatic decisions with your data. Whether it’s Google, Facebook, Bing, or even now Amazon, target and engage the right shoppers to grow your market share with intelligent, cross-channel marketing campaigns and dominate your market.

Base Package

Dynamic Paid Search

Let us turn your own vehicle inventory into an unstoppable force of inventory-specific ads! Our proprietary dynamic inventory-based advertising system syncs up flawlessly with your inventory database, and generates ads for each specific vehicle on your lot.

That means the ad served is the ad that fits their needs, which reduces the frequency of unwanted and unqualified clicks. This keeps your SEM costs down and your conversion rates up, and sets us apart from other SEM vendors.

Paid search results screen for 2020 Chevrolet Trax vehicle

Market Protection & Geo/Local Campaigns

Target your competition, dominate your area, and protect your brand with our Custom Foundation Search Campaigns. Using your unique selling proposition, we will create an ad campaign that targets real car buyers in your area. Our strategy gives you the ability to force your competition as far off of the page as possible so that you are the only dealer the customer sees. Our advanced geo-targeting also allows us to not only dominate your home base, but give you the option to spread your influence to where you can gain more market share.

Search results screen for Anytown Chevrolet as a nearby dealership with links to contact information and directions

Dynamic Inventory Based Remarketing

Our dynamic remarketing system will take the vehicle images that customers specifically viewed on the dealer’s site, and use those images to create remarketing banners to continue to advertise to the customer as they browse other websites to draw them back to the dealer’s site.

Dynamic Inventory banner ad for Chevrolet Equinoxvehicle

Plus Package

icon for media depicting landscape with sun above mountains

Display Advertising

Whether you want a campaign designed for dealership branding, or something event-driven or model specific, we can do it. We’ll design and place a targeted digital ad on hundreds of websites, and unlike traditional media, your prospects are only a click away from visiting you. You will find this to be a more cost-effective way of advertising, with a proven ROI.

DMS Targeting/Forecasting with Heatmapping

How do you really know if your digital marketing dollars are being spent in the right locations?

That’s where our CARoi sales heat map comes in! This system will map paid search spend vs. actual sales to find out where your money is being spent most effectively. This way, we can adjust targeting and bidding strategies to the areas in your market that produce the most sales. This means your money gets spent better, and your ROI goes up.

heatmap image of New Jersey

Premier Package

Dynamic Inventory Facebook Advertising

Target users after they visit your website with VDP Remarketing.

This low funnel campaign will show vehicles images to shoppers on their Facebook News Feeds, Instagram Feeds and more after viewing a VDP page on your website.

Facebook ad featuring vehicles from Anytown Chevrolet

Social Media
Carousel Ads

Follow customers onto Instagram with VIN-specific ads of the exact vehicles they showed interest in or leverage the power of Instagram and Polk audiences to engage with low-funnel shoppers for your brand.

Instagram ad for Chevrolet Blazer

A La Carte

WAZE Advertising

WAZE is a map/navigation app used by over 90 million consumers in the US. Every minute, there are over 7 navigations to car dealers and every 5 minutes, over 56 searches for vehicle service centers on the app. If you don’t take advantage, you run the risk of having your customers get directed to your competitors’ showrooms and service lanes, instead of your own.

With WAZE Advertising, you have multiple opportunities to put your brand in front of consumers at the moment they’re looking to drive to someone’s lot.

Waze screens shown on three mobile phones in a row

YouTube TrueView
Video Advertising

With over 90% of 25-54 year olds watching YouTube everyday, YouTube for Action Advertising is one of the best ways to increase awareness for your brand. Whether remarketing or targeting an in-market audience, you can effectively display your advertising message to your ideal shopper. YouTube for Action campaigns are cost effective and also allow you to add a custom Call-To-Action button to entice shoppers to come visit your website after they watch your video.

YouTube video placeholder for GMC vehicle

Google Posts

Google Posts are an inexpensive way to put a vivid image of your store and your offers on the front page of Google. Posts allows you to place scrolling banners just under your Google My Business listing. These banners are managed and can be rotated and changed as needed to ensure your messaging is always relevant and gives you the most visibility on Google.

It also allows the posting of coupons, giving you the ability to have your special offers and promos on the first page of Google every time. The utilization of Google Posts helps give you an SEO boost and adds value to your Google My Business page listing.be offered to them. No more waiting for gift card redemptions, simply fill out the personalized offer and the dealer receives a high-quality lead directly to their CRM.

Google post shown on mobile phone screen featuring service special offer from Cadillac of Anytown sample dealership