Do you ever feel as if you are blindly spending your advertising dollars, hoping that your marketing efforts will result in sales? Have you found yourself wondering…
Should I be marketing on Google, Bing or Facebook?
Am I wasting my money by targeting the wrong local areas?
Which marketing campaigns are actually resulting in sales?
Let CARoi answer all of those questions for you! This tool connects your website & digital marketing data while matching it to your DMS sales activity to see what IS and IS NOT selling you cars. All of this information is compiled into the easy-to-view CARoi heatmap to show you exactly where you are spending your money versus where your actual vehicle sales are coming from. You may be shocked to learn that your current funds are severely misplaced! Get a bigger bang for your budget by only spending in areas that will ensure vehicle sales.
Not only does CARoi tell you geographically where you should be spending your money, but with which marketing channels. View Google, Bing, and Facebook data side by side to determine if one is outperforming the others in leads, sales or gross profit. Learn which campaigns are truly making you money. You can shift your ad dollars to the advertiser that has the best track record of matching leads to sales! Compare monthly and yearly performance to learn what is working best for your business. Stop aimlessly spending your marketing funds and open your eyes to the all the opportunities you didn’t realize you were missing!
Dealer eProcess recognizes when there is a problem in the automotive industry – and quite frankly, these can be FRIGHTENING for your dealership. This Halloween, follow us as we count down the 13 most frightful problems dealerships face digitally, and learn how Dealer eProcess takes the tricks and turns them into treats!