“But how many cars did we sell?” All the stats in the world (impressions, clicks, click-through rate, cost-per-click, impression share, average position) give us a great idea of how a dealer is performing, but it can’t answer that one simple question. CARoi from Dealer eProcess puts the answer to that question quite literally at your fingertips. Knowing the exact number of vehicles sold at the dealership is important, but at Dealer eProcess, we’re also interested in the how and why of those sales.
With CARoi, we track your total profit, profit matched to conversions on the website, and profit from digital advertising. These come with interactive and easy-to-read graphs that pull from sources like Google, Bing, Facebook, LotLinx, Autotrader, Cars.com, plus others, letting you see where your sales are coming from. Are you allocating a portion of your advertising budget to Facebook but are unsure about the results? CARoi lets you see exactly how many vehicles Facebook is selling for you! We also track the number of sales from direct traffic, organic traffic, referral traffic, paid search traffic, social media traffic, and more to give you an unprecedented look at exactly what channels are helping you sell cars. Interested in your return on investment? CARoi knows!
For most companies, that might be enough, but we aren’t most companies. Dealer eProcess offers even more insight into what helps you sell cars because CARoi knows your inventory. Did you have a bad month? How many new vehicles did you have? How many used vehicles did you have? It’s a fact that a well-stocked inventory gives customers a lot more to choose from. With CARoi, all that information is right in front of you.
The relationship between sales personnel and a customer is now more important than ever. Potential customers can visit your online showroom, see what vehicles you have in stock, browse and compare prices, all without ever stepping foot on your lot. Maintaining a strong and diverse team of sales people and managers is essential, and CARoi shows you how. You can see how many salesmen you had in any given month, how many vehicles they sold, who had a good month, and who could use some improvement. I had a dealer who was having a rough month for vehicles sales and couldn’t figure out why. Within five minutes of utilizing the CARoi dashboard, we could see that his top salesman was on vacation for the entire month. Sometimes it’s just that easy!