Is Your honda Website Ready for the HR-V?
The new HR-V is an exciting new product launch for Honda dealers, opening up an opportunity for new business from new customers. To take advantage of this, dealers need to prepare their websites, digital marketing, and their variable operations team. Indeed, competitors are already creating custom content to lure potential buyers away, like this article from a Subaru dealer comparing the CR-V and HR-V, then introducing the Subaru Forester and XV Crosstrek as alternatives (http://www.planetsubaru.com/honda-cr-v-vs-honda-hr-v.htm). In this webinar, Honda dealers will learn how to gain the upper hand with custom content.
It has been called an entry crossover, a compact crossover, and a subcompact SUV. By any name, the direct completive set includes the Nissan Juke, Jeep Renegade, Buick Enclave, Chevrolet Trax, Fiat 500x, MINI Cooper Countryman, and the Mitsubishi Outlander Sport. This is a hot segment with gas prices low and promises to leap in growth when fuel costs return to higher levels. Using digital marketing now to lure shoppers from competing vehicles to the HR-V is a rapid way to get the vehicle out of the store and on the road where they will be noticed. A wide range of digital marketing tactics will be revealed in the webinar.
Because the HR-V is a reasonable comparison to the CR-V, there will be cross shopping between the two. Unfortunately, over 80% of Honda dealer websites lack the capability to let shoppers quickly develop a consideration set of CR-Vs and HR-Vs at the same time. Even fewer sites allow the shopper to view all pictures of both vehicles directly on the search results page (SRP). These and website advantages will be covered in the webinar.
Automotive retail remains a product driven market, but new vehicle launches require great marketing communications as well. Sign up and tune in and learn the latest best practices.