The 18th Digital Dealer Conference and Exposition will be held April 21-23 in Tampa, Florida, and will offer one-of-a-kind learning and networking opportunities as well as over 100 high-intensity sessions and workshops. Digital Dealer Conference & Expo is retail automotive’s premier educational event solely dedicated to Internet, technology and digital solutions for Dealers and Managers.
Dennis Galbraith, Chief Marketing Officer for Dealer eProcess, and Gino Cipperoni, Digital Marketing Specialist for Dealer eProcess, will present “Third-Party Leads vs. Dealer Site Generated Leads – Each Lead Source Has Its Advantages”. Dealers will learn how some of the largest dealer groups are moving money from third-party lead sources to creation of their own leads. Dealers will learn when this strategy makes sense and how to compare the return from one vs. another.
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About Dennis Galbraith:
Dennis Galbraith is the Chief Marketing Officer for Dealer eProcess. His ability to help dealers quickly turn marketing metrics into profitable action items makes him a popular speaker at conferences and 20 groups across North America. He ran the automotive internet division of J.D. Power and Associates until 2006, then managed over $300,000,000 in advertising products as Cars.com’s Vice President of Advertising Products and Training.
About Gino Cipperoni:
Gino Cipperoni is a Digital Marketing Specialist for Dealer eProcess. He holds a Master’s Degree in Applied Economics from Marquette University. As a Google and Yahoo/Bing Certified professional, Gino puts his economic and statistical training to work for auto dealers. Gino has worked with hundreds of dealers across the U.S. and Canada, to help them figure out the most optimal way to allocate their advertising dollars and generate results.
About Digital Dealer Conference & Expo:
The Digital Dealer Conference & Exposition is the industry’s largest collection of thought leaders, including dealership peers, fixed operations specialists, pre-owned gurus, social media experts, leading trainers, consultants and executives. This 3-day conference and exposition will showcase game-changing strategies for every department in your dealership with 100+ high-intensity sessions, case studies, peer-to-peer opportunities & exhibit hall offerings. For more information, visit www.digitaldealerconference.com.