Keeping with the name of the dealership, we were able to subtly incorporate the longhorn into the header and the background. Since this dealer creates custom videos to highlight their special bike of the week, we were able to incorporate that instead of the usual ad manager space. Our designer also created a custom bar image per the request of the dealer.
As with car websites, we used best practices by placing an accessible smart search bar in the header so that it is on every page, large attention grabbing call to action buttons and a featured bike scroller to show off their specials. Since launch, this dealer has seen an increase in time on site by consumers!