Any sales process includes listening, matchmaking, demonstrating, and closing. This Dennis Galbraith webinar reveals new website design techniques for better listening, matchmaking, demonstrating, and linking the shopper to the physical store where the demonstration can be completed and the deal closed. Website content, design, and reporting will all be covered in this fast moving and dynamic presentation.
But does it work? Toyota dealerships using the techniques demonstrated convert site visitors into leads at a rate 2.6 times higher than the average Toyota dealer across the United States. Within some brands, dealers are abandoning all promotion of their manufacturer mandated website in favor of this high converting approach.
Key takeaways will include:
- Know what kind of content should be added to Vehicle Details Pages to improve conversion
- Identify all the vital calls to action needed from the website
- Understand the growing importance of dealership websites and how to utilize site information throughout the sales process.
- Ability to test the mobile design of any site for complete integration with search providers and third-party applications
Chief Marketing Officer – Dealer eProcess
Dennis Galbraith is the Chief Marketing Officer at Dealer eProcess and the author of two books, Sales Integration and Online Automotive Merchandising. Dennis ran the automotive internet division of J.D. Power and Associates and was Vice President of Advertising Products and Training for Cars.com. He owned several successful companies, Dennis Galbraith Marketing Services and Revenue Guru. He earned an MBA from University of Southern California and taught marketing for Embry-Riddle Aeronautical University and NADA Academy.