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Website Tips

Dealer websitesWebsite Tips

Leads Aren’t Everything. Experience Is.

Here’s some shocking news: Most of your car shoppers don’t submit the leads you spend so much money searching for. In fact, most of today’s increasingly self-sufficient shoppers don’t even call or email before stepping foot into the showroom.   A 2017 Cars.com study found that 50% of online shoppers’ first…
Emily McReynolds
November 23, 2020
Dealership brand imageWebsite Tips

Brand Image and The Socially-Conscious Consumer

Today’s consumer is overwhelmed with options when it comes to making a purchase, which means that they’re taking into consideration more than just the vehicles you have on the lot. The socially-conscious consumer is doing their research and analyzing your brand image. Let’s start with the basics, what does brand…
Katie Rio
November 5, 2020
website designSales SpeakoutWebsite Tips

Does Website Design Matter?

Your website design can have a huge impact on the overall user experience. It is the same as if the shopper walks in the front door of your brick and mortar. It is important to have a clean design that is easy to navigate. Potential customers that cannot find what…
Jason Parker
September 4, 2020
website leadsSales SpeakoutWebsite Tips

Do Website Leads Matter?

What is a lead?  A lead is an online shopper who has shown interest in your products or services. A lead can come through many areas of the website such as your Inventory pages, Trade Appraisal Tool, Digital Retailing Solution, or Chat product.  Working the Lead The most common use…
Jason Parker
August 20, 2020