David Stanley Dodge wanted to increase opportunity for car sales by generating more sales leads from their number one source, the dealer’s website! David Stanley Dodge previously used AccuPrice as their main Value Your Trade tool. While the dealer saw a decent amount of success with AccuPrice, they knew they could achieve even higher monthly lead results. Some dealers are starting to turn their backs on third party leads and invest in technology to generate their own leads. David Stanley Dodge wanted to empower their website with information that is not customarily made available on most dealer websites, so they turned to eAutoAppraise, which uses NADAguides for real time data. 90% of lending institutions use NADAguides to value vehicles. The current strategy to generate additional opportunities was not working, and the dealer wanted to choose the “aggressiveness” of the value given to a customer for their trade-in.