Dealership brand imageWebsite Tips

Brand Image and The Socially-Conscious Consumer

Today’s consumer is overwhelmed with options when it comes to making a purchase, which means that they’re taking into consideration more than just the vehicles you have on the lot. The socially-conscious consumer is doing their research and analyzing your brand image. Let’s start with the basics, what does brand…
Katie Rio
November 5, 2020
Waze ads for dealersDigital Marketing

Waze Advertising: Automotive Search is Up

It’s no secret that this year has been filled with uncertainty, which makes data collection and trends all the more important to keep an eye on. In this post we’ll review some of the recent results from Waze users and how dealerships should be taking advantage of a current navigation…
DEP
November 3, 2020
Google Search Ranking SignalSEO

What the Heck is a Google Ranking Signal?!

Have you ever wondered how Google determines your website's position in search engine results? What’s the method behind the madness?! In this article we will discuss what a ranking signal is and highlight some of the known signals that are valued most by Google and are important to optimize for.Ranking…
Josh Zaman
October 23, 2020