website leadsSales SpeakoutWebsite Tips

Do Website Leads Matter?

What is a lead?  A lead is an online shopper who has shown interest in your products or services. A lead can come through many areas of the website such as your Inventory pages, Trade Appraisal Tool, Digital Retailing Solution, or Chat product.  Working the Lead The most common use…
Jason Parker
August 20, 2020
prequalify customersSales Speakout

When is it Good to Prequalify Your Customers?

In the past, dealerships wanted to get as many leads as possible.  Throw it all at the wall and see what stuck.  Current thinking is that this method is a waste of time and money.  In times past, dealership management would heavily discourage the sales team from pre-qualifying customers.  Times…
Mike Paulson
August 4, 2020