Auto Dealer News & Information

Doctor Doctor – Dealer e Process

“I play a doctor on television”…………….. ……..would you let him operate on you? Probably not- yet we still see time and time again people holding “Internet Marketing, Management, Director and/or Guru” titles in dealerships who have absolutely no right being at the helm of the Internet Sales Department ship. He…
admin
August 16, 2010
Auto Dealer News & Information

Redheaded Stepchild

When is the last time you saw a dealership website emphasize it’s service department on the Internet and focus on driving traffic in with it? For grins, go to Google and search “oil change” or “brakes” or “automotive repair”…….if you find what I found you will be hard pressed to…
admin
June 17, 2010
Auto Dealer News & Information

Auto Dealer Aged Inventory

Is your inventory like a fine wine aging to “perfection?” The word “age” and the word “inventory” used in the same sentence in our industry spells COST- to you! My job is to go through dealer’s websites and analyze their web presence, the “stickiness” of its visitors and the websites…
admin
May 5, 2010