Auto Dealer News & Information

Redheaded Stepchild

When is the last time you saw a dealership website emphasize it’s service department on the Internet and focus on driving traffic in with it? For grins, go to Google and search “oil change” or “brakes” or “automotive repair”…….if you find what I found you will be hard pressed to…
admin
June 17, 2010
Auto Dealer News & Information

Auto Dealer Aged Inventory

Is your inventory like a fine wine aging to “perfection?” The word “age” and the word “inventory” used in the same sentence in our industry spells COST- to you! My job is to go through dealer’s websites and analyze their web presence, the “stickiness” of its visitors and the websites…
admin
May 5, 2010
Auto Dealer News & Information

Does Your Dealership Ignore Customers?

Would you feel comfortable letting shoppers mull around your lot or your showroom without ever being greeted, welcomed or offered assistance? What would the impact be to your bottom line if your sales people took such an approach with your walk in traffic and waited for the customer to approach…
admin
April 23, 2010