When you hear your marketing company mention the words, “you should spend more money”, compared to “you have the opportunity to spend more money”, you immediately think to yourself, What is going on, am I not spending enough? Are we having a bad month? Which is understandable, because some marketing companies aren’t always there to see you succeed before they do. Here at Dealer eProcess, when you hear that phrase, it’s because we’ve spotted some great opportunities for your dealership(s). Here are 3 big reasons why spending more on marketing can also mean something positive.
Increase in Traffic
During our monthly analysis of your account, we may have noticed your budget was being stretched thin in the back half of the month due to your ads showing up at a much greater rate.We want to leave you with a good amount of opportunity to reach more customers at the end of the month, just as strongly as you are at the beginning. This would result in a direct increase in website traffic. More reach = more traffic. One positive reason to hearing the budget increase words.
Increase in Leads
Your PPC team of experts may have spotted a trend for your top selling vehicle and drilled it down to a few specific zip codes, spotting an easy opportunity! How so? When using Dealer eProcess as your marketing provider, you’ll have our award winning CAROI platform. This tool will dynamically locate where you are selling the most cars via our heat map. The heat map is what would tell your PPC team of experts that if we spent a little more budget in this area, leads would increase across the board. Our heat mapping will allow you and us to recognize opportunities all over your state for every campaign strategy. To top it off, with DEP having the highest converting sites in the industry, “more traffic = more leads” IF your website can convert.
One of our jobs as your marketing company is to understand what keywords are being searched for the most, Are there other avenues that we could be marketing to brand your dealership more? During these thoughts of an everyday PPC rep, we may have noticed that there are some campaigns that may help you brand your dealership at a higher rate, but that come with a low cost. Maybe data is showing us that a simple campaign in making sure you are staying in front of the customer after leaving your site can immediately result in branding your dealership to many more new customers or soon-to-be customers.