SEO Horsepower and What Can It Do for Your Dealership

By April 29, 2020No Comments
SEO Horsepower

In today’s digital landscape, you need to take advantage of everything you can to beat your competition. DEP’s SEO Horsepower is the SEO package you need to gain that upper hand! SEO Horsepower consists of four main parts, all of which are quite stout as stand-alone products or measurements, but together, they combine for one supercharged SEO Package.


The level of success experienced and the volume of traffic driven from local search is influenced by how well your dealership ranks when customers search with local intent. One of the most influential ranking factors, accounting for over 45% of how search engines rank businesses in local search results, is clean and consistent listing data (such as the name, phone, address, hours, etc. to describe the business). This is due to the fact that local business listings are the foundation for how search engines find, index, and present businesses to searchers. Gaining and maintaining control of your online presence is necessary to increase local visibility and ranking.


Search Engines are taking into account the amount of quality, positive reviews your dealership accumulates as it relates to local ranking. Maintaining your online reputation is necessary not only from an SEO perspective but can also significantly impact your revenue stream. Our Reputation Management platform powered by Dealer Watch allows dealers to seamlessly monitor online reviews and social media mentions to ensure a positive brand identity is represented.


Relevant, unique content remains a top ranking factor for search engines such as Google. By consistently producing quality content that meets user intent, dealers build authority with search engines and enhance their visibility which in turn increases traffic. However, most dealers simply do not have the time or the resources to be adding original content to their site on a regular basis. Our team of trained content writers create content that is specific to your dealership and area, adding fresh pages to the site each month. These pages are also evergreen, which allows them to continue to gain authority and produce results months and even years down the road.


Our Keyword Ranking Report is an important piece of your SEO Package. Organic search engine ranking algorithms are far from static – in fact they are being tweaked daily and have major updates several times a year. These tweaks and updates can affect a dealer’s rankings for their core keywords. Knowing how and where you rank for automotive-specific keywords helps us understand where you’re winning and what areas need help. The fact that the rankings algorithms are constantly changing and evolving shows the need for a way to quickly adapt keyword strategies.