#TipTuesdayDigital Marketing

What is a Google Optimization Score and Why Should You Care?

By February 6, 2020No Comments
Google optimization score

Everything in your business should be optimized. Your sales process, your service lanes, your website, and, of course, your digital marketing. Finding and eliminating holes and bottlenecks in your processes can help reduce waste and streamline results to provide consistently high returns.

A good optimization plan is not an easy thing to put in place. It requires careful planning, constant monitoring and needs to be very flexible to adapt to change. Fortunately, when it comes to optimizing your digital marketing, Google gives automotive dealers and their vendor partners a great tool that displays areas of waste and opportunity while shows you how to optimize your ad spend. All of their recommendations put together are what make up your Google Optimization Score. Below a quick breakdown of what that Optimization Score is and why it’s important to you.

Googles’ Optimization Score is a metric that measures how well your ad dollars are being spent on their network. The score ranges from 0% to 100% and is an excellent barometer when measuring the overall health of your account. All of your Google Ads campaigns (search, remarketing, display, etc.) are combined in this report and the score is geared towards how well the dollars are being spent toward generating you quality clicks and leads.

Most will never reach a 100% Optimization score. There are always certain tweaks or changes that could be done to make things better. And in automotive in particular, a 100% Optimization Score is not realistic because there are optimization recommendations that Google makes that are not relevant to car dealers (ask your rep for more info there). The general benchmark is that if you have an optimization score at or above 80%, you’re in pretty good shape.

The great thing about the Optimization Score is that it also comes with recommendations on how to improve that score. These recommendations include things like adding Ad Extensions, reallocating budget to higher performing keywords, making ad text changes to improve relevancy, and more. The good thing here is that for any seasoned Ads rep, this is like a built-in checklist for them to go through to make sure that the baseline account is set up and running properly, giving them a more solid foundation to run their unique strategy.

Google has put together a ton of great tools over the years to help automotive dealers and vendors spend ad dollars more effectively and the new Optimization Score is yet another example of their commitment to helping dealers increase their ROI. If you want to learn what your Optimization Score is, simply ask your rep and they’ll be able to walk you through a report. Here’s to achieving your best optimization score yet!”

July 29, 2020 in CARoi - DMS Attribution, Digital Marketing

How Dealerships Can Deal With Low Inventory During COVID-19

Due to the COVID-19 pandemic, most vehicle manufacturers shut down production for nearly 2 months. During the following months, many dealerships helped keep sales strong by offering big incentives on vehicles on their lot. This has resulted in the current drop in inventory for dealers across the country.  Below are…
Read More
July 22, 2020 in Inventory Management - DEPi

Top Inventory Technology That Dealers Should Pay Attention To

Even with the reopening of most retail stores in Canada and with many consumers headed back to work, dealers should continue to embrace new tools and technologies that help them manage and merchandise their vehicle inventories to online shoppers. Take advantage of one integrated platform to control all of your…
Read More
July 16, 2020 in Digital Retailing - SARA, eAutoAppraise, Website Tips

What Web Tools Should Dealers Use?

Before considering which web tools dealers should use, it is important to know why they should use any in the first place.  Just like the website itself, web tools help customers find the information they need, answer the questions they have, and ultimately help engage them in a meaningful way…
Read More

Learn more about our Digital Marketing offerings:

  • This field is for validation purposes and should be left unchanged.