The one question that seems to never go away is, “What is the best or right strategy for my website?” Search Engine Optimization in today’s market is really easy to misinterpret. With Google giving you many different ways to end up on the Search Engine Results Page (SERP), what are a few steps to help get your website ranked higher? We’re going to break this down in two articles to make sure we cover this correctly.
Before your minds immediately race towards, “Content and Keywords”, which in today’s market just isn’t enough anymore, let’s focus first on the foundation of the website. How is it built from the technical standpoint?
One of Google’s algorithms and definition of Technical SEO refers to the process of optimizing your website for the crawling and indexing phase. With technical SEO, you can help search engines access, crawl, interpret and index your website without any problems. In comes Schema Tagging, which according to Google is a semantic vocabulary of tags/data that you can add to your HTML to improve the way search engines read and represent your page in SERPs. In other words, make sure your website is built correctly for Google to understand it quicker.
As you see below in the example “2017 Ford Fusion SE AWD Orange CA”, how is Google going to identify the search words and immediately match them with a dealer that best matches this search? Having the right schema tags in place, along with many other strategies from the technical side, will continue to allow your site to rank at its best.
Just like the old saying, “You can’t build a strong building on a weak foundation”. You need to think about it from the inside out. We don’t mean just go on the website and schema tag your website a little bit. It’s much more than that. Let our professionals here at Dealer eProcess do it for you.
After you have that strong foundation built from the technical SEO standpoint, we can then start attacking the content side of SEO. Content breaks down to different avenues such as: Inventory Content, Custom Content that is RELEVANT, Make/Model Landing Pages, and so much more. When someone is searching on Google in for a vehicle of their choice, Google is looking to deliver your website as quickly as they can. That’s why it’s so important to come up with a strategy that best matches relevant searches.
On your inventory listings:
- Link up every single vehicle to the sitemap and tie that to geo-targeted locations
- Geo Targeted Locations: Link your vehicle to several different surrounding cities
- URL should automatically change based on the location of the customer, serving the relevant page to the relevant location.
This is just one of many different strategies we here at Dealer eProcess offer. Without making your brain hurt, let’s attack the rest in Part 2! It’s only the beginning folks–we don’t mess around about SEO!