Automotive Marketing Facts

New Year, New Reporting Suite – Dealer eProcess’ Insites1 Dashboard

By January 9, 2020 No Comments
InSites1 Dashboard

Your website and marketing are extremely important to every aspect of your dealership, from sales  and finance, to service and parts. What’s equally important is the reporting and data behind it so you know what’s working, what isn’t working, and what needs to be done to continually optimize your virtual ecosystem. This is especially important while assessing all of your data from the last year and also moving forward into 2020, making sure you have the reporting you need to start the year off right.

While there are many different types of reporting available, some that are critical to successfully optimizing your website and marketing going into the new year are: Google Analytics data, being able to tie your marketing spend in with your website data, lead conversion tool reporting, inventory reporting, and integrating third party provider reporting. What’s even more critical is being able to see all of the above reporting side by side in one dashboard to truly be able to understand the full picture.

With many third party providers playing a part in a dealership’s overall strategy, it’s necessary to be able to see their data alongside the website data. While most provider’s dashboard does not allow this functionality, Dealer eProcess provides our dealers with the ability to do so within our InSites1 Dashboard.

Tying in your website data with your digital marketing spend and being able to report on that all the way down to the sale is crucial reporting going into 2020. This allows you to truly see the full picture and know which of your marketing channels are making you money or are simply wasting your money.

Inventory count reporting also plays a huge role in accurate reporting. An off month with your digital marketing or website leads can cause a drop in sales, but months with low inventory counts can have a huge impact on sales as well.

Having the best and most thorough reporting for your website and digital marketing is the lifeline to making sure your digital ecosystem is always providing you with the most leads and sales possible. Do you have all of the right reporting heading into 2020?

March 27, 2020 in COVID-19 Response

Reevaluating Marketing Strategies Without Losing Market Share During COVID-19

Coronavirus has been a quick moving pandemic, catching dealers everywhere off guard. Sales so far this year have been good, so what does a smart dealer do now? The demand that existed in February didn’t just evaporate overnight. The answer is not to bury your head in the sand and…
Read More
March 26, 2020 in COVID-19 Response

Digital Marketing Strategies During COVID-19 Pandemic

There’s no doubt that the effects of COVID-19 have impacted nearly every industry. At Dealer eProcess, we are continuing to provide our full services to our clients so we can assist our clients in having a quick recovery once this pandemic is over. The digital marketing department is actively making…
Read More
March 25, 2020 in COVID-19 Response

COVID-19 Dealer Inventory Photo Strategy

With the current challenges we are all facing, providing the most thorough information to our customers has never been more important. Providing a clean and safe environment along with a vehicle is key. Dealers must provide a clear picture of what they are doing to provide the customer with a…
Read More
March 25, 2020 in COVID-19 Response

Limited Google My Business functionality due to COVID-19

With Google taking steps to reduce the need of team members going into their offices, businesses may notice temporary limitations and delays in support for Google My Business (GMB). The most notable limitation at this time seems to be the ability for customers to leave reviews & ask questions using…
Read More

Learn more or schedule a demo:

  • This field is for validation purposes and should be left unchanged.