The highly anticipated National Automobile Dealers Association 2020 Convention made its way back to the Sin City of Las Vegas this year. Las Vegas NV never disappoints with its unforgettable blend of unique characters walking around, the food, and culture throughout the city.
If this was the first NADA show you’ve attended you might have been taken back by the sheer size of the convention compared to the much smaller events throughout the year. This event is for everyone, from Internet Directors all the way to the Dealer Principles. That’s what makes this show so great, it’s for everybody! Just like the years past you had just about every major OEM representing themselves at the show and what a sight to see when the OEMs roll out all their new models for the year. They also held their Monitor OEM meetings which by default brought the decision makers out to the show, giving vendors the opportunity to really make some ground up while meeting them face to face.
Now on to Dealer eProcess and how impressive the booth and staff were this year at the show. It took a collective effort from all staff members to help give dealers a great experience from the time we met until the time you left our booth. The large booth we rolled out this year had a great flow of steady traffic! With over 10 demo stations we were able to showcase our newest products like the Syndicated Payment and Rate Customizer, or SPARC, which utilizes bank and incentive date to provide real payments across a dealer’s website. This tool is controlled directly in the DEP Dashboard, offers finance and lease CTAs on both the SRP and VDP, and works in conjunction with the search-by-payment widget. Next, Dealer eProcess added an additional tool to SEO Horsepower – Google My Business Local Optimization, which does exactly what it says it does: boosts dealers’ local SEO using Google My Business. DEP also rolled out new website designs that offer our dealers the highest converting solution and are guaranteed to be the best new website designs of 2020! Give your website the refresh it deserves in the new decade!
Not only did those who visited our booth get wowed by our great products, they also left with some pretty awesome swag this year! We are incredibly grateful for all the dealers that gave us their time this weekend, from soon-to-be clients to every one of our current clients that showed up. We will see you in New Orleans for NADA 2021!
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