Each year we continue to see an increase of social media platforms in our daily lives. Facebook was one of the first social media platforms to attract many users. With an astonishing 2.6 billion current users, you can only imagine the amount of opportunities dealerships can benefit from by using Facebook Marketplace.
Facebook Marketplace allows its users to post items for sale for other Facebook users to see. Dealers now have the ability to send their inventory to Facebook Marketplace using the DEPi system. The DEPi system sends out multiple updates each day to Facebook, including options, prices, and HD images.
With our DEPi system, not only do we deliver inventory to Facebook, but we can also provide key analytics that provide traffic results from the Facebook platform. We also create custom overlays that will allow the dealer to present better call-to-actions for the consumers.
The DEPi system can provide all of the key installed features on the vehicle’s first image, as well as in the comments of the vehicle being delivered to Facebook Marketplace. Once the vehicle arrives on Facebook Marketplace, it will display the vehicle price and the KBB market data to reassure the consumer that the dealer’s vehicle is priced competitively.
When a consumer is viewing the vehicle on Facebook Marketplace there are multiple places for a dealer to receive a lead. The highest lead generator is the ability to use Facebook Messenger on the ad. Over 90% of the engagement the dealer will receive from a customer is going to start from a conversation within Facebook Messenger. Why? The consumer is looking for on-the-spot engagement and they want it from someone that is knowledgeable on the vehicle they are interested in. We have seen better responses from consumers that are being engaged by the dealer directly rather than a third party trying to collect customer information.
In the end, social media is one of the most highly used digital platforms. It’s a no brainer that dealers must market their merchandise on Facebook and other social media platforms.
For more information on DEPi or to schedule a demo with Steven Warren, Director of Inventory, please fill out the form below.