Bill Kay Ford is a valued partner of DEP and is committed to providing their customers and site visitors with the technology to shop online and build their deal safely and securely online with 100% transparency. Bill Kay Ford chose DEP to support this initiative with our Digital Retailing System SARA (Smart Automotive Retailing Assistant). Our system allows shoppers to build their deal online and customize their vehicle of choice. This includes selecting applicable rebates, valuing their trade, selecting financing or leasing terms, adding protection plans, and seeing a full breakdown of taxes, fees and final payments figures. Because of their forward thinking and investment in technology, Bill Kay was well positioned when the unfortunate COVID 19 pandemic swept across the US and drastically affected businesses of all sizes and industries.
As we look back on the website lead and sales data from Q1 vs. Q2 in 2020 we see a significant increase in SARA engagement. SARA was the dealership’s #1 form lead source on the website. SARA leads increased 43% in Q2 to 303 leads and matched sales from SARA rose 64% through our proprietary CAROi sales attribution technology to 17 confirmed sales. This number will increase over time as more leads that came in in Q2 convert to sales.
To learn more about SARA and how DEP can support your Digital Retailing Initiatives please contact me directly at email@example.com or 773-419-2277.