Title says it all folks, digital marketing does it again! Month in and month out, I witness and speak about these success stories for Digital Marketing here Dealer eProcess but that’s always behind closed doors or to a potential new dealer on a demo. I want to take it from behind closed doors and bring it out for everyone to see! This month we are going to take a quick dive into a dealer that has seen an impressive jump in leads and traffic once implementing our digital marketing strategy. What you will find out below is why it’s still just as important to have a strong and efficient marketing strategy.
The first thing I want you to notice is that this Dealer averaged about 265 leads per month to start off the 2020 year. Leading up to the launch of our CAROI platform, our Digital Marketing Specialist was able to identify some great opportunities for this dealer to attack. This led to some great conversations and game planning a successful launch for April 1st between our team and their dealership team.
Overall Leads per Month Without our Must Have Marketing Package:
- January 2020: 274 Leads
- February 2020: 269 Leads
- March 2020: 247 Leads
If you’d like to know what strategy or campaigns we are capable of running, take a look at what many of the campaigns we presented this dealer.
Fast forward 90 days after the launch and marketing does it again! The numbers speak for themselves. Notice in the very first month of using our CAROI platform, the dealer jumped 152 leads higher than the previous month of March. Within the next 30 days, the dealer grew 2.5 times their lead volume, all the way up to 633 leads in May.
Overall Leads Per Month with our Must Have Marketing Package:
- April 2020: 369 Leads
- May 2020: 633 Leads
- June 2020: 616 Leads
- July 2020: 601 Leads
This is just some of the amazing success stories I hear and see monthly at Dealer eProcess. I know what you’re thinking– phone calls can easily inflate lead data, which is understandable, but we SEPARATE those leads into their own category as they should be. These numbers are strictly sales CTA’s on the website.
Not only was this dealer able to grow substantially in lead volume, but we also understood that branding their message across the market was just as important. In doing so, we were able to double their traffic within the first 60 days!
Overall Traffic Growth:
- March 2020 before Launch: 13,863 Total Visitors (8,983 Unique)
- April 2020 after launch: 19,475 Total Visitors (12,969 Unique)
- May 2020: 26,125 Total Visitors (16,901 Unique)
- June 2020: 30,485 Total Visitors (19,430 Unique)
- July 2020: 35,771 Total Visitors (22,388 Unique)
It’s never too late to start marketing, today! Fill out the form to learn more.