Regardless of where your dealership is located, your business has been impacted by the recent climate. Not only have dealers been impacted, but new and pre-owned shoppers, as well as fixed ops customers, have changed how they shop, interact, and communicate with you.
Because of that, dealers everywhere have been changing their communication strategy. We have seen an increased interest in digital retailing and other tools that assist in the online buying process and allow customers to do more outside of the dealership while social distancing. Along with buying changes, we’ve seen a shift of communication preferences and modifications to chat and texting strategies.
It is critical that your customers and potential customers can reach you and get the valuable information they need. This is an easy way to stand out and provide a high level of customer service that customers may or may not be expecting. It’s times like these that we can shine and potentially win a customer for life by simply communicating and providing information.
Communication is more important now than ever. You may or may not be able to sell cars; you may or may not be able to service cars. Your showrooms may be open by appointment only. This has been the reality all around the country, but it hasn’t changed the fact that people want to communicate with companies, organizations, and agencies.. People are still shopping, researching, and have vehicle service related questions. We should be doing everything in our power to make sure that these clients are getting the information they need when they want it.
Quick communication is the first step to building a successful relationship. Regardless of your dealership’s open status, people are going to remember who was there to communicate and assist them any way they could in these challenging times. You are building a bond that creates lifelong customers and revenue today, tomorrow, and for years to come. Using the correct chat platform not only generates revenue but also provides excellent customer support.
With Dealer eProcess’ Chat Unlimited, you get unlimited chats and texts for one low price on your dealer website, Facebook Messenger, and Marketplace. Plus, with Chat Unlimited’s response and control features, you never have to worry about missing a sale opportunity or customer interaction ever again.
What Chat platform is right for you?
Choosing the correct chat integration is an important decision and with Chat Unlimited you get to choose what is right for you! We must look at multiple different factors when choosing the most effective way to be available for your customers:
24/ Co-Managed Chat and Text allows the Dealer eProcess chat team to conduct chats on behalf of the dealership. You can watch chats happen in real-time while having the ability to jump in and take over the conversation from our trained live chat agents. This allows you to have the best of both worlds and complete live chat coverage.
Dealer Managed Chat and Text gives dealers full control. Our Dealer managed chat platform puts you in control of the conversation with customers, allowing you to easily manage chats, send links, and get them in the showroom. The two-way texting feature allows customers to initiate an SMS text message directly with dealership personnel, effectively track all messages, improve customer satisfaction, and increase response rates within your dealership.
Our AutoBot features artificial intelligence that conducts a conversation on behalf of the dealer. Answers are programmable ahead of time so dealers can ensure both consistency and accuracy with the responses. With DEP AutoBot, you have the potential to reach customers more efficiently, along with high levels of customer engagement.
Co-Managed AutoBot with Texting conducts a conversation on behalf of the dealers while allowing dealership personnel to jump into the conversation at any time to take over.
No matter which level of control works for your dealership, there is no doubt that allowing customers to reach your team the way they want to is always going to be a win-win.