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CCPA: What You Need To Know

By January 29, 2020 No Comments
CCPA What You Need To Know

The bill goes into effect January 1, 2020

The attorney General’s office can begin enforcement six months after the final regulations are in place, or by July 1, 2020 at the latest.

What is DEP doing for you?

  • Updating your privacy policy page to include categories of information collected, disclaimer stating no consumer data is sold & link to CCPA page
  • Adding toll-free number for CCPA requests
  • Created a custom page and form for CCPA requests
    • www.yourwebsite.com/personal-consumer-information/
  • Complying with all OEM mandated updates
  • Creating a public ‘consumer profile’ view in dashboard that can be sent to consumers
  • *Optional* – Add an opt-out checkbox to all forms if you sell consumer data

What do I need to do?

  • Determine if you sell consumer data.
  • Create your own privacy policy. While DEP is updating with a generic one, CCPA affects dealerships differently if they sell consumer data.
  • Contact 3rd parties on your site to ensure they will be CCPA compliant.
  • Create a process for presenting and deleting consumer data. This is especially important if you use any
  • 3rd party products on your site that collect consumer data.

Dealerships will be held responsible for presentation and deletion of consumer profiles.

  • Dealer eProcess cannot help facilitate the presentation of consumer data tied to 3rd party tools on your website. DEP lead information and traffic history is only a part of the equation.
  • Dealer eProcess cannot help facilitate the deletion of consumer data outside of our dashboard. Consumer data needs to be deleted everywhere applicable to your business. This includes but is not limited to: CRM’s, Emails, 3rd Party Dashboards (chat, finance, trade tools etc.)
  • Dealer eProcess acts as the Service Provider under the CCPA.
    • Sec 2. 1798.105 (b) A business that collects personal information about consumers shall disclose, pursuant to Section 1798.130, the consumer’s rights to request the deletion of the
      consumer’s personal information.
      (c) A business that receives a verifiable consumer request from a consumer to delete the consumer’s personal information pursuant to subdivision (a) of this section shall delete the consumer’s personal information from its records and direct any service providers to delete the consumer’s personal information from their records.
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