Meet SARA, our Smart Automotive Retailing Assistant.

Digital retailing represents the next evolution of car buying. SARA, DEP’s 3-in-1 digital retailing solution, incorporates every aspect of the digital retailing process in order to seamlessly bring the car buying experience online.

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Smart Automotive Retailing Assistant

Standard Features

• Responsive Platform
• CRM Integration

• Consumer Path Entry Points
• Social Media Sign-In

• OEM Compliant Themes
• Any Website Provider

• Payment Customization
• Customizable Questions

SARA is a 3-in-1 Solution

Pre Filled Customer Info

SARA saves customer data from any previously completed lead form and auto-populates their contact info. This makes credit approval easier and faster for the shopper, and is proven to help increase lead conversion.


SARA syncs up with all OEM feeds to make sure that your customers are always given the current rebates and incentives. Our user friendly incentives page makes it easy for shoppers to choose the rebates they qualify for.

Additional Questions

The optional additional questions within the credit pre-approval will allow your customers to provide any and all further information they deem necessary to fully complete their credit profile.

TransUnion Soft Pull

SARA is the only digital retailing tool that connects directly to TransUnion to automatically pull a customer’s credit score and all auto loans with only their name and address.

Trade-In Information

SARA includes DEP’s industry-leading trade-in tool. eAutoAppraise can link to Blackbook, KBB, or NADA Guides, so the online trade value will always match the in-store trade value.

Vehicle Optional Values

Customers have the ability to select which options/add-ons they have on their current vehicle in order to get a more accurate assessment of their trade.

Upload Photos/Video

SARA gives customers the option to upload photos or a video of their trade-in vehicle.

Loan Matching

SARA is the only tool in the industry that can not only give a trade-in value, but also match the customer’s loan to that vehicle.

Trade Equity Determination

Since SARA has the trade-value and loan data, she displays the customer’s equity position and applys that equity to the payment calculation for the new vehicle.

Decision Engine

SARA’s proprietary Lender Decisioning Engine gives the customer a choice of lease or finance, lender, and term length to help them pick the best options for their purchase.


SARA gives customers the ability to add vehicle accessories right inside the application. They can view all available parts and see how adding any will affect their payment.


SARA allows you to add custom F&I solutions for maintenance and/or extended warranty to the digital retailing process.

Taxes & Fees

SARA pulls tax data from across the country and matches the taxes and fees to the consumer’s zip code so that these costs are always accurate.

Finalized Deal

Once all the steps are completed, the deal is finalized, emailed to the customer, and sent directly to your CRM. This way you can get the customer into their new vehicle quickly and easily.

Read More About SARA

November 19, 2020 in Digital Retailing - SARA, Press Releases

Dealer eProcess – KIA Certified Digital Retailing Provider

FOR IMMEDIATE RELEASE: Dealer eProcess is proud to announce that its digital retailing tool, SARA, will be a part of Kia’s new Certified Digital Retailing Program. Kia dealers will have full access to all of the innovative features that SARA offers and utilize in-program benefits.  The Kia Certified Digital Retailing…
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July 16, 2020 in Digital Retailing - SARA, eAutoAppraise, Website Tips

What Web Tools Should Dealers Use?

Before considering which web tools dealers should use, it is important to know why they should use any in the first place.  Just like the website itself, web tools help customers find the information they need, answer the questions they have, and ultimately help engage them in a meaningful way…
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July 8, 2020 in Case Studies, Digital Retailing - SARA

Ford Dealers’ Success With SARA – Digital Retailing

Bill Kay Ford is a valued partner of DEP and is committed to providing their customers and site visitors with the technology to shop online and build their deal safely and securely online with 100% transparency.  Bill Kay Ford chose DEP to support this initiative with our Digital Retailing System…
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Find out what SARA can do for your dealership.