All Posts By

Mike Paulson

prequalify customersSales Speakout

When is it Good to Prequalify Your Customers?

In the past, dealerships wanted to get as many leads as possible.  Throw it all at the wall and see what stuck.  Current thinking is that this method is a waste of time and money.  In times past, dealership management would heavily discourage the sales team from pre-qualifying customers.  Times…
Mike Paulson
August 4, 2020
ADA Website AccessibilityADA Accessibility

New Year, New ADA Accessibility Package

2020 will undoubtedly represent a continuation of lawsuits regarding website accessibility.  Unfortunately, dealers are deep-pocketed targets for these lawsuits.  What should dealers have to offer the best level of protection against getting sued over ADA issues? A multi-level approach makes great sense: Edit the sites source code so it works…
Mike Paulson
January 29, 2020