ACURA Certified Digital Marketing Program

Take your digital strategy to the next level with our Acura approved solutions and drive more customers to your website. Our award-winning platform is a unique blend of data and automation, designed to provide our Digital Marketing experts with the tools they need to make programmatic decisions with your data. Whether it’s Google, Facebook, Bing, or even now Amazon, target and engage the right shoppers to grow your market share with intelligent, cross-channel marketing campaigns and dominate your market.

PERFORMANCE PACKAGE

DYNAMIC PAID SEARCH

Let us turn your own vehicle inventory into an unstoppable force of inventory-specific ads! Our proprietary dynamic inventory-based advertising system syncs up flawlessly with your inventory database, and generates ads for each specific vehicle on your lot.

That means the ad served is the ad that fits their needs, which reduces the frequency of unwanted and unqualified clicks. This keeps your SEM costs down and your conversion rates up, and sets us apart from other SEM vendors.

Acura dynamic paid search results screen

Acura online search listing

Market Protection & Geo/Local Campaigns

Target your competition, dominate your area, and protect your brand with our Custom Foundation Search Campaigns. Using your dealership’s unique selling proposition, we will create an ad campaign that targets real car buyers in your area, and force them to visit your showroom before anyone else’s! Our strategy gives you the ability to force your competition as far off of the page as possible so that you are the only dealer the customer sees.

Our advanced geo-targeting also allows us to not only dominate your home base, but gives you the option to spread your influence to areas where you can gain more market share. These campaigns are a crucial part of a strong marketing plan, and will allow you to remain in front of the competition no matter where the customer’s searching!

Dynamic Lease & Offer Landing Pages

DEP customers don’t ever have to worry about missing out on the opportunity to present a user with the best manufacturer incentives available. The platform consists of both dynamically generated ads on Google and Bing, and dynamically generated landing pages that contain all of the information about these offers that consumers could possibly want.

PLATINUM PACKAGE

DEALER BRAND & PROMOTIONAL REMARKETING

Look BIG to every shopper who visits your website. We will create and serve ads that will follow your prospects around the web after they visit your site, displaying an engaging message designed to draw them back to you. Remarketing is one of the most cost-effective ways to spread brand awareness amongst your target market and stay on the customer’s mind throughout every stage of the car buying process.

Acura banner ad

DYNAMIC INVENTORY
BASED MARKETING

Our dynamic remarketing system will take the vehicle images that customers specifically viewed on the dealer’s site, and use those images to create remarketing banners to continue to advertise to the customer as they browse other websites to draw them back to the dealer’s site.

Acura dynamic remarketing banner image

DYNAMIC FACEBOOK
VDP REMARKETING

Our dynamic remarketing system will take the vehicle images that customers specifically viewed on the dealer’s site, and use those images to create remarketing banners to continue to advertise to the customer as they browse other websites to draw them back to the dealer’s site.

Acura Facebook ad

PREMIER PACKAGE

CARoi

We pull in all website and digital marketing data and match it to all DMS sales activity, providing a report that shows dealers what IS, and IS NOT helping sell cars. Tying together both online and offline data, 3rd party vendors, and more, we are able to give the exact formula of what produces the best results.

Acura CARoi screen image

DMS TARGETING/FORECASTING WITH HEATMAPPING

How do you really know if your digital marketing dollars are being spent in the right locations?

That’s where our CARoi sales heat map comes in! This system will map paid search spend vs. actual sales to find out where your money is being spent most effectively. This way, we can adjust targeting and bidding strategies to the areas in your market that produce the most sales. This means your money gets spent better, and your ROI goes up.

heatmap image of New Jersey

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DISPLAY ADVERTISING

Whether you want a campaign designed for dealership branding, or something event-driven or model specific, we can do it. We’ll design and place a targeted digital ad on hundreds of websites, and unlike traditional media, your prospects are only a click away from visiting you. You will find this to be a more cost-effective way of advertising, with a proven ROI.

Acura YouTube ad

YouTube Video TrueView Campaign

With over 90% of 25-54 year olds watching YouTube everyday, YouTube for Action Advertising is one of the best ways to increase awareness for your brand. Whether remarketing or targeting an in-market audience, you can effectively display your advertising message to your ideal shopper.

YouTube for Action campaigns are cost effective and also allow you to add a custom call-to-action button to entice shoppers to come visit your website after they watch your video.

ADD-ON PACKAGE A

WAZE ADVERTISING

WAZE is a map/navigation app used by over 90 million consumers in the US. Every minute, there are over 7 navigations to car dealers and every 5 minutes, over 56 searches for vehicle service centers on the app. If you don’t take advantage, you run the risk of having your customers get directed to your competitors’ showrooms and service lanes, instead of your own.

With WAZE Advertising, you have multiple opportunities to put your brand in front of consumers at the moment they’re looking to drive to someone’s lot.

WAZE ad images shown on three phone screens in a row

Acura banner ad image

BANNER CREATION

Whether you want a campaign designed for dealership branding, or something event-driven or model specific, we can do it.

ADD-ON PACKAGE B

GOOGLE POSTS

Google Posts are an inexpensive way to put a vivid image of your store and your offers on the front page of Google. Posts allows you to place scrolling banners just under your Google My Business listing. These banners are managed and can be rotated and changed as needed to ensure your messaging is always relevant and gives you the most visibility on Google.

It also allows the posting of coupons, giving you the ability to have your special offers and promos on the first page of Google every time. The utilization of Google Posts helps give you an SEO boost and adds value to your Google My Business page listing.be offered to them. No more waiting for gift card redemptions, simply fill out the personalized offer and the dealer receives a high-quality lead directly to their CRM.

Acura Google Post displayed on phone screen

Starter Social Media

Includes VDP Remarketing and your choice of any 2 of the following packages:

Sales Package
  • Specials
  • Lease/APR Specials
  • Brand Awareness
Fixed Ops Package
  • DMS Targeting
  • Specials
Finance Package
  • Special Finance
Video Package
  • Dealer Provided Video Content

ADD-ON PACKAGE C

Advanced Social Media

Includes VDP Remarketing and ALL of the following packages:

Sales Package
  • Specials
  • Lease/APR Specials
  • Brand Awareness
Fixed Ops Package
  • DMS Targeting
  • Specials
Finance Package
  • Special Finance
Video Package
  • Dealer Provided Video Content

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Service & Parts Campaigns

Our Parts and Service digital marketing system is built around three core marketing principles:

Flexibity

Customized marketing solutions crafted to fill your service lanes with customers

Technology

A precise, data-driven system managed by Certified Marketing Professionals

Transparency

With full account access, you see every dollar spent, leading to the highest levels of performance

Finance Campaigns

Target low funnel, ready to buy shoppers with custom Finance campaigns. Our finance campaigns are unique to each dealership, and highlight your incentives on a monthly basis. When the manufacturer incentives and special offers switch out, your ads will dynamically update – leaving no chance of outdated offers being advertised. Let your customers not only find what vehicle they are looking for, but the financing and special offers as well!

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