“The Dealer eProcess website platform is our choice across the board for our automotive group. The websites themselves provide my customers the experience they need at all points in the sales funnel. The sites are loaded with pertinent information for shoppers and buyers. The integration of OEM information, including rebates, incentives, and build-your-car capabilities, make my sites a place where shoppers can get informed and educated similar to a 3rd party or manufacturer site.
When it comes to converting, no one has more fine-tuned conversion tools than DEP. Buyers convert in different ways, based on their specific situation, and DEP has a CTA for everyone. They truly give you the ability to have a “sticky” website, without the added expense of 3rd party tools. A great website, with excellent conversion tools is effective, but how do you know what works and what doesn’t? DEP answers that question with the best ROI tracking in the industry. Their CARoi tool matches sales back to your DMS and you can track the customer all the way back to their search keyword. Understanding the path of the customer, from search term, to onsite behavior, to which call to action they acted upon, and then full details of their sale, including gross. No longer do we have to guess as to what works and what doesn’t, the data is all at our fingertips, right on the DEP dashboard. All of this capability is backed and supported by the best team in the industry. Our account manager, the inventory team, and website support are all helpful and knowledgeable, which is a big help when you have a large number of rooftops and websites to keep up with. I find Dealer eProcess to provide a complete solution for my website needs, and I am thankful for our partnership and their support.”
Steve Koch
Marketing Director
Joe Cooper Auto Group
