Toyota Parts & Service Digital Advertising – Case Study

Parts and Service Digital Marketing Case Study

Manufacturers have long recognized that their dealers are losing parts and service business to small independent repair facilities that do not offer the quality parts or repairs that their franchised dealers can offer.

Toyota recognized the trend and has created a Certified Parts and Service Digital Advertising Program that is designed to take industry leading experts, connect them with the dealer and drive the traffic back to the dealerships.

The results are real: more appointments, more repair orders and a more loyal customer base that returns to the dealer for both sales and service.  Dealer eProcess is a trusted partner of both Toyota and Google.

How We Did It

Our team of Google Certified Account Executives, combined with our own proprietary software, work tirelessly to ensure that we are driving relevant traffic to your site.  By partnering with Toyota and Google, we were able to send quality traffic to the dealer’s website.  By coordinating marketing efforts with Toyota, we ensure that we are efficiently spending the dealer’s money.  By partnering with Google, we collect feedback and continue to make improvements on the dealer’s behalf.  the bottom line: we drive traffic to a website, generate appointments, and help dealers generate more repaid orders month-over-month.


  • All Dealers Joined At The Beginning of the year
  • Average Conversion Rate Increased by Over 75%
  • Dealers Saw an Average of 126% Parts & Service Leads
  • Appointment Rate Increased to Almost 1.5%

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Toyota Certified Parts Service Digital Advertising Program case study

To learn more about how out Toyota Certified Parts & Service Digital Advertising Program can help increase your leads, call 877.551.2555 or contact us today!

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