It’s no secret that Google is aware of how modern users rely on GPS directions to get where they need to go – the Google Maps app has become a life source for both computer and smartphone-based navigation. What you might not realize is that Google has now tailored their focus to smartphone customers with a small, but potentially impactful, new addition. Keep reading to see how you can utilize this new search tool to increase traffic to your dealership!
Discreetly placed within the Knowledge Graph panel, there is now a small bar with the option to “Send to your phone” along with a “Send” icon. The location from the search page will then be transferred to Google Maps, eliminating the need to re-type the address. Although there was no media announcement surrounding this addition, Google did launch a help center article, providing a strong indication that this feature is here to stay. In addition to iOS and Android compatibility on your smartphone, this new option is also compatible for tablets.
Since this SEO strategy increases the presence of your dealership’s appearance on Google search results, you will be able to utilize this new feature as an extra tool to help customers easily find your location. This is especially beneficial for dealerships with addresses that are hard to spell or complicated to access. Potential customers are often searching for a new vehicle on their desktop, either at home or during lunch at work, and this new function will eliminate the hassle of writing down the name of your dealership to type it into their smartphone later on.
Now that you’ve gotten the scoop on this new search option, make sure your dealership’s website is in top form. The experts at Dealer eProcess are skilled in SEO, design, and custom content, to ensure your website provides a user friendly experience for all of your customers.