Reynolds and Reynolds Acquires On Line Drive

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Reynolds and Reynolds Acquires Another Co.

April 27, 2015 — So far this year, there have been eight acquisitions in the automotive retail vendor space, the latest deal being completed today by Reynolds and Reynolds. Today’s deal comes on the heels of last week’s announcement that Solera Holdings had acquired DME Automotive. Meanwhile, we know of at least another three deals that are close and could be announced within the next few weeks.

The Banks Report has learned that Reynolds and Reynolds today acquired On Line Drive, a company created by Larry Bruce. It’s the third company of Bruce’s that Reynolds has acquired from Bruce over the last seven years — AIM Data and ClickBuyDrive being the other two.

Terms of the acquisition have not been disclosed but we estimate the deal to be somewhere north of $15 million. On Line Drive likely will be added to Naked Lime’s suite of solutions. The acquisition is in keeping with Reynold’s startegy of looking for tuck in deals that help strengthen current solutions. Bruce, meanwhile, is expected to rejoin Reynold’s executive team.

Today’s deal follows Solera Holdings acquisition last week of DME Automotive. Solera has made at least four acquisitions in the service, maintenance and repair space over the last year and half — DME, Identifix, AutoPoint and Service Dynamics.

There likely will be another three or four deals announced within the next few weeks. In 2014, the pace of acquisitions/investments was slightly slower — 19 deals were completed the entire year with approximately $30 billion in equity changing hands — much bigger than the eight completed so far this year, which have totaled between an estimated $500 to $600 million.

1. DealerSocket acquired dealership website provider DealerFire, a Wisconsin-based company that has approximately 1,000 clients.
2. Solera Holdings acquiredService Dynamics for an estimated $5 million. Service Dynamics, which has an online service scheduling tool, will be integrated with Solera’s AutoPoint’s solution.
3. DealerTrack paid $193 million for incadea, a DMS firm with significant international operations.
4. DealerSocket acquired of FEX DMS, a dealer management solution for independent used-car dealers.
5. Black Book purchased the Canadian-based William Ward Publishing, a firm that publishes Canadian Black Book used vehicle data.
6. IHS Automotive acquired the assets of digital data vendor Dataium.
7. Solera Holdings acquired DME Automotive.
8. Reynolds and Reynolds acquired On Line Drive from Larry Bruce — the third company it has bought from Bruce in the last seven years.

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Cliff-BanksAbout The Banks Report:

Designed for top automotive executives, dealers, industry analysts and investors who want to cut through the noise and get an accurate picture of what’s going on in the Automotive Retail space, the Banks Report is an online source that provides subscribers with daily insight into the top news stories of the day.

The Banks Report was created by Cliff Banks, an award-winning journalist with more than 20 years in the automotive retail space. As an editor of two automotive-related media companies, he built a vast network of sources ranging from CEOs to service technicians at the dealership. There’s no one better at connecting the dots and putting the news into perspective.