Dealer eProcess Director of Digital Marketing, Megan Glick, updates DEP customers on Google AdWords changes:
With the start of the new year, Google released a bit of unexpected news. As of today, January 15th, 2018, Google will no longer be supporting AdWords Review Extensions.
Review Extensions allowed us to share third-party rankings, awards, and positive reviews along side your text ads like the image below. While they were known for having an often lengthy and frustrating review process, Review Extensions brought a certain social aspect or word-of-mouth credibility to an ad.
The Dealer eProcess Digital Marketing team has already started implementing new ways to tie review information into your dealership’s ads; even without our beloved Review Extensions! Our digital strategy always includes every types of ad extension, and will continue to bring this information in wherever possible. From Sitelinks, Structured Snippets, and Callout extensions, all the way to Ad Text, there will always be a spot for positive ‘why-buy-here’ copy to be included.
Director of Digital Marketing