Dynamic Inventory Based Mazda & Mazda CPO Search Marketing

Inventory searches on Google are at an all-time high. With our Dynamic Inventory Based Mazda & Mazda CPO Search campaigns, if a customer in your market is looking for a vehicle you have on the lot, our system will send them an ad for that vehicle. When they click on that ad, the system will take them to the vehicle’s listing page on your site. It’s an easy process for the customer to quickly find what they’re looking for, fill out a lead, and then come in the door.

Mazda search results image

Custom Conquest/Geo/Local/Market Protection Campaigns

These campaigns are all about gaining market share and stealing opportunity from competitors by reaching new customers in the dealer’s market. These ads are custom written to reflect the dealer’s marketing messages, and are continuously tested to prove consistently greater ROI.

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Google Market Protection Campaigns options

Dealer Brand and Promotional Remarketing

Focused remarketing campaigns designed to advertise aspects of the dealer’s business that the consumer has shown interest in.

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banner artwork

Dynamic Inventory Based VDP Remarketing

Our dynamic remarketing system will take the vehicle images that customers specifically viewed on the dealer’s site, and use those images to create remarketing banners to continue to advertise to the customer as they browse other websites to draw them back to the dealer’s site.


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remarketing image

Behavioral/Programmatic Display Advertising

Data driven display advertising program designed to identify in-market Mazda shoppers and send them banner ads as they browse the internet.

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display advertising image appearing on sports website page

YouTube Video Pre-Roll Campaigns

Video is king. If you want to rule the digital world, or at least the part that affects Mazda shoppers in your geographic area, then our video pre-roll placement strategies can provide the boost you are looking for. And if they click ‘skip’, it’s free! *dealer must provide video content.

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<YouTube video featuring Mazda pre-roll ad

Used Car Custom & Dynamic Search Marketing

Dynamic inventory campaigns dedicated to advertising the dealer’s used vehicles. Ads and keywords are generated for all used inventory as soon as they come through the dealer’s feed.

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Mazda listing appears as a search result

Dynamic Inventory Facebook Advertising

Dynamic inventory images are generated and sent to the Facebook platform. Ads are created based on the customer’s browsing history on the dealer’s site to provide the most relevant ad possible.

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Mazda Facebook ad appearing on smartphone screen

Service & Parts Custom Search Marketing

Custom SEM/PPC campaigns targeted at in-market service customers. These campaigns can focus on any aspect of the dealer’s fixed ops department and are designed to drive service lane traffic and increased profitability.


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campaign ad featuring service department

Service & Parts Remarketing

Remarketing campaign dedicated to promoting offers and coupons for the dealer’s service customers who have already visited their website.


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Mazda service remarketing ad on sports website page

Service & Parts Display Advertising

Banner ads designed to drive interest in the dealer’s parts and service department to generate more parts and service business.

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Mazda service banner ads

Dynamic Call Tracking

Each dealer is provided SEM/PPC specific call tracking numbers that enable us to track how many, and what type of phone calls are generated by your digital marketing campaigns.


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Advanced Executive Digital Marketing Dashboard

When it comes to your digital marketing, you can’t afford to be in the dark. Our Executive Marketing Dashboard gives you all of the data from your marketing accounts in one easy-to-use reporting system. Know where every penny of your budget is going, and see true conversion any time, any place.


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marketing dashboard

Dedicated Certified Account Strategist

Each Mazda enrollment comes with a dedicated automotive marketing strategist who is responsible for creating and managing the account as well as maintaining constant communication with the dealer.

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Mazda Certified Website Program Packages

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DEP Mazda Certified Website Program price sheet

Mazda Digital Advertising Program

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DEP Mazda Digital Marketing Program price sheet


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