Locate to Order : Giving Consumers the Ability to Locate Their Vehicle of Choice

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Online integration between manufacturers and dealers is largely left to Request for Quote systems. However, the vast majority of auto shoppers never complete these forms on any site. This antiquated system falls far short of early promises consumers would have access to Locate to Order (LTO) systems. Our first study regarding integration brings to light the current state of inventory search for new vehicles on manufacturer sites and how they link shoppers to dealers.

 

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About the Author
Dennis Galbraith is the Chief Marketing Officer at Dealer eProcess. He is the author of two books, Sales Integration and Online Vehicle Merchandising, and is working on a third to be released in January 2015. Dennis built and sold two companies serving auto dealers, ran the Automotive Internet division of J.D. Power, was a Vice President for Cars.com, and helped start internet 20 groups in the U.S. and Canada while the Head of Business Intelligence for Dealers at DrivingSales. He enjoys presenting to dealer groups and 20 groups across North America. Dennis is a former marketing instructor for NADA University and a former graduate level marketing instructor for Embry-Riddle Aeronautical University. Dennis can be reached at Dennis.Galbraith@dealereprocess.com.

About Dealer eProcess
Dealer eProcess was the first website provider to offer dealers an Adaptive or Responsive Website Design. Today, hundreds of dealers benefit from our superior platform with the same website content in the right format regardless of the shopper’s device. Operating across Canada, the United States, and Mexico, Dealer eProcess offers an integrated suite of products with each product and service designed to be best in class. They need to be, because Dealer eProcess rejects the walled-garden approach and integrates with virtually every provider, partners and competitors. Products include everything from SEM and chat to specialty websites, an assisted service scheduler, and an assisted pre-approval system. For more information, call (877) 551-2555 or visit www.dealereprocess.com.