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Why are automated rebates important for a dealer website?
Automated rebates are important for dealer websites because they serve as incentives for potential customers. Nowadays, most people do not wander onto a car lot hoping to score a deal with quick wit and conversation. Instead, they browse several dealer websites in order to arm themselves with the best pricing information they can find before deciding which dealer to work with.
Despite this fact, many dealer websites do not offer automated rebates on their websites. In fact, over 90% of dealer websites do not show (or regularly update) rebate information about vehicles they have in stock. Consequently, this forces potential customers to look to third party sources for rebate information or worse, other dealer websites. Therefore, if your dealer website does not offer automated rebates, you are at a clear disadvantage in terms of creating buyer intrigue.
Why are automated rebates appreciated by potential customers?
Automated rebates are appreciated by potential customers because they help them feel more confident in their financial decisions. No one enjoys wasting money or worse, feeling like they got ripped off on a car deal. Automated rebates help eliminate this fear for many people because they feel as though they are privy to inside car information before they even walk onto the lot.
Not to mention, potential customers appreciate the ease of use with the automated rebates tool because it allows them to search for car deals by county or VIN number. Bottom line, the value proposition for a potential customer when it comes to the automated rebates tool is three-fold; it gives potential customers the information they are looking for in a timely manner while providing a sense of financial security.
How do I incorporate the automated rebates tool into my dealer website?
Incorporating the automated rebates tool into your dealer website is simple. Dealer e-Process developed a tool for automated rebates that is easily installed on any website. It can be accessed by a dealer website manager (or other authorized personnel) to update car prices on a moment's notice. Whether you are updating your rebates on a daily, weekly or monthly basis, this tool makes it easy for you to stay one step ahead of the competition by adjusting prices on the fly.
How do I use the automated rebates tool if I own multiple dealerships?
Many car dealers own multiple dealerships; hence they are responsible for multiple websites. If you find yourself in this predicament, the automated rebates tool can still work for you, perhaps even better! The automated rebates tool makes it easy for you or your website manager to update all of your rebate information across all of your web properties in one fell swoop. This greatly improves efficiency which in turn improves productivity.
What will I ultimately gain by integrating automated rebates into my dealer website?
By integrating automated rebates into your dealer website, you will ultimately create a more pleasing user experience for your potential customers because they are able to find the information they are looking for in a timely manner. Furthermore, you will gain a competitive edge over the vast majority of other dealer website who do not offer this type of information on their websites.
