What is Google Analytics?

What are the main features associated with Google Analytics and how can they help my dealer website?

There are many great features associated with the Google Analytics webmaster tool that can help your dealer website, including:

Advertizing ROI

This feature gives car dealers the ability to track the success of their display, search, new media and offline advertizing efforts. Basically, this feature allows dealers to measure several lead generating statistics including unique visitors, bounce rate, time on site and keyword effectiveness.

Cross Channel and Multimedia Tracking

This feature gives car dealers the ability to compare their site usage metrics with industry averages. Additionally, it allows them to track Flash, video, and social networking sites. Why it this beneficial? It allows dealer to track exactly how and where every customer goes on their dealer website.

Visualizing Data

This is great for car dealers because it takes the work out of interpreting statistics. With easy to read data generated by Google Analytics, dealers are able to uncover trends, patterns and key comparisons with funnel visualization, motion charts, mapping, and more.

Customized Reporting

When developing Google Analytics, Google recognized that there is no "one size fits all" report that works for every website. Therefore, it gives people the ability to create customized reports, dashboards and segments that make the most sense for their business. This means that you can track the information that is most important to your specific dealer website.

Sharing and Communicating

This feature makes sharing information simple. After all, generating a report is one thing, but getting the data in the correct hands is another. With this sharing feature, dealership internet managers can set administration controls (according to their own privacy standards) that email dashboard reports and other data across your organization. This means no more waiting for faxes or printouts; important tracking information is sent to the correct people automatically.

Google Integration and Reliability

Google designed Google Analytics to complement a suite of related Google products. Whether you're running all of Google's webmaster tools or just Google Analytics, they are all powered through the same world renowned infrastructure as Google.

Is Google Analytics as reliable as other third party tracking websites, such as Omniture or Comscore?

Not only is Google Analytics just as reliable as a third party tracking website, but one could argue it is better. Unlike other third party tracking sites, Google Analytics is free. Furthermore, Google Analytics is owned and operated by Google, the most trusted information search engine in the world. How many third party sites can compete with that kind of credibility?

How can I integrate Google Analytics into my dealer website?

Integrating Google Analytics into your dealer website is simple when you work with Dealer e-Process. Dealer e-Process is the only dealer website solution on the market today that has recreated Google Analytics through the use of Google's API key. Furthermore, they have integrated this technology into the dealership dashboard of their product, making it easily accessible for their clients. This technology is significant because it ensures that the stats generated in your dashboard reports are accurate and not "home grown". In fact, the stats are quantifiable, accurate and updated in real time.

What will I ultimately gain my incorporating Google Analytics into my dealer website?

By incorporating Google Analytics into your dealer website, you will gain better insight into which online marketing initiatives are cost effective for your dealership. Furthermore, you will be able to track of plethora of lead generating statistics such as unique visitors, bounce rate, time on site and keyword effectiveness. Bottom line, you will be able to manage, track and optimize your dealer website more efficiently.