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Why is phone call tracking important for a dealer?
Most car dealers recognize the importance of advertising, as evident by the large sums of money they spend on multiple media platforms in an effort to promote their dealerships. However, it is safe to say that the vast majority of dealers fail to track the types of advertising that works best for them.
In order to be more productive when it comes to advertising and marketing, dealers need to inspect what they expect from their promotional campaigns; that's where phone call tracking comes in handy. Phone call tracking allows a dealer to monitor where leads are coming from. This information is important because it gives the car dealer an idea of which advertising campaigns are most successful when it comes to generating business.
What is Dealer e-Call?
Dealer e-Call is the phone tracking service provided by Dealer e-Process. It operates similarly to other phone call tracking services, only it takes tracking a step further. It monitors leads generated from multiple platforms and incorporates the dealer's tracking number directly into their website.
How is Dealer e-Call different then other phone call tracking services?
While Dealer e-Call functions much like any other phone call tracking service, it does so at half the cost of other providers and without having to change any existing tracking numbers. Moreover, it comes with the ability to integrate into a dealer's website dashboard for easy tracking. This means that at half the cost, dealers can track sales leads, credit leads, service leads, parts leads and phone calls simultaneously. Furthermore, Dealer e-Call allows dealers to view their tracking results in a cohesive dashboard that is automatically built into the backend of their website in real time.
How can Dealer e-Call help me compete with third party car websites?
The majority of third party car websites (including Cars.com, Autotrader and more) track phone calls as leads. If you want to measure your dealer website against a third party website from a leads perspective, Dealer e-Call gives you the ability to do this.
What will I ultimately gain by incorporating Dealer e-Call into my dealer website?
By integrating Dealer e-Call into your dealer website, you will enjoy the benefits of better lead tracking at lower cost. Furthermore, you will ultimately develop better advertising strategies that target larger audiences (at less cost) based on the information you gain from your tracking reports. Bottom line, Dealer e-Call will help you do business better!
