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Is it important to have a "specials page" on my dealer website?
Specials pages are greatly appreciated by potential customers. In fact, the "specials page" is the most clicked page on a car dealer's website. For that reason, a specials page should never be omitted or neglected when it comes to maintaining a car dealer's website; especially when trying to generate leads and improve relevance online.
How is Dealer e-Process' automated vehicle specials tool different than other tools?
Unlike other specials update tools used by different website companies, Dealer e-Process' automated vehicle specials tool is fast, efficient and easy to use. Rather than updating vehicle specials one by one (which is typical of other inventory update tools), Dealer e-Process' tool allows a dealer to update all of their new and used vehicles specials with one streamline process. All you have to do is choose the parameters by which your vehicle specials are automated on your website and Dealer e-Process will publish the specials for you - it's that simple.
How are vehicle specials categorized with the Dealer e-Process automated vehicle specials tool?
With Dealer e-Process' automated vehicle specials tool, dealers have the ability to categorize their new and used vehicles by and of the following:
- Price
- Days in Inventory
- Rebates
- Year
- Make
- Model
- Trim
Furthermore, dealers have the ability to choose different discounts that apply to each of the listed categories. Basically, once the parameters are set by the dealer, their specials page runs on cruise control.
Will Dealer e-Process' automated vehicle specials tool help me save money?
Without a doubt, using Dealer e-Process' automated vehicle specials tool will help you save both time and money. This tool will constantly update your specials page (arguably the most important page on your website) without the aid of internet managers or hired content developers. This means you will save time and money by not having to hire or pay any outside parties, which is critical in today's car economy. Many dealerships are enduring high-stress situations and large work loads. Employees are scarce and budgets have been reduced so any method of saving time and money should be implemented.
How can I implement automated vehicle specials into my dealer website?
Implementing automated vehicle specials into your dealer website is easy because Dealer e-Process essentially does all of the work for you. All you have to do is set the parameters of your websites new and used vehicle specials page (meaning discount percentages, length of sale, etc) and then Dealer e-Process with continually update and maintain your page for you. Basically, this tool negates the need for dealers to mottle with content management systems, web developers or designers when they want to update new and used vehicle specials content on their website; it's almost like putting your website's specials page on cruise control.
What will I ultimately gain from incorporating automated new and used vehicle specials into my website?
By incorporating Dealer e-Process' new and used vehicle specials tool into your website, you will create more pleasing experience for potential customers who are looking for deals. Furthermore, you will simplify the process of updating and maintaining vehicle specials on your site, which will ultimately help you conduct your online business more efficiently.
